Marketing Executive on Contract

Editage Digital Media Solutions is CACTUS Communications’ flagship research communication agency at the intersection of academia, research, and policy. Focused on enhancing the outreach of research and policy narratives, and innovation brands, we amalgamate content, design, and marketing prowess to deliver impactful communication strategies. Currently, Editage Digital Media Solutions caters to over 150 accounts globally. In 2024, we serviced over 1000 clients with 10,000+ projects.

At Editage Digital Media Solutions, our accounts are clustered around 3 key geographies:

• Eastern markets: researchers, institutions, organizations, and journals from Japan, Korea, China, Singapore, etc.
• Western markets: researchers, academic journals, publishers, and societies dotted across Europe and North America.
• India market: researchers, government agencies, corporate R&D, think tanks, and institutions across India.

Within the India Market, we are on the lookout for a Marketing Executive who will be a cornerstone in creating and executing digital and social media outreach strategies for our clients. This role mandates a harmonious blend of scientific understanding, integrated marketing expertise, an unsatiable interest in knowing what’s trending in the digital media landscape, and a flair for creative articulation. All of this must be aimed at amplifying the essence of research, innovation, and policies with a larger mission to make a sustainable future accessible to all.

A) Job Responsibilities:

Digital Strategy:

• Desk research to comprehensively understand the complex scientific, socio-economic, and policy issues that current and potential clients tackle.
• Be chronically online to ensure you’re on top of current social and digital media viral trends as well as constantly inspired by innovation in marketing & communications strategies by other successful marketers & influencers online.
• Conduct web and social media audits for current and potential clients based on their communications needs.
• Conduct social listening & monitoring activities to keep tabs on the social media ecosystem in which our current and potential clients exist, and identify opportunities for enhancing their brand visibility, appeal, and engagement through these platforms.
• Engage in creating strategies, calendars, and concepts for digital and social media outreach for our current and potential clients by leveraging our potential to create diverse journalistic, branding, and other multimedia assets, including plain language summaries, research stories, blog articles, explainer videos, podcasts, coffee table books, whitepapers, brochures, flyers, emailers, and more.

Stakeholder Co-ordination and Assistance with Workflow Optimization:

• Work with digital content executives, graphic designers, science communicators, animators, solutions executives, project managers, and operations executives to drive a project from client brief to delivery.
• Provide feedback to downstream and upstream stakeholders as needed, as per stipulated processes.
• Assist in enhancing co-ordination and communication systems between cross-functional stakeholders to make workflows more agile, streamlined, and efficient, and enable better solutions for clients.

Quality and Time Management:

• Assess client complaints to identify the root cause and next steps.
• Ensure there are no controllable errors in your deliverables.
• Ensure all your deliverables meet client quality standards.
• Ensure all your deliverables are completed within stipulated timelines.

B) Essential Skills:

• Marketing strategy skills:

  Ability to contribute to digital and social media marketing strategy to make innovation go viral. Great attention to detail and English language skills. Excellent understanding of social and digital media with the ability and initiative to constantly keep up with changing digital landscapes and audience interests.

• Organizational skills:

  Ability to work with autonomy, manage time, prioritize tasks, and coordinate.

• Communication skills:

  Aptitude for coordinating across diverse operational verticals, ensuring project excellence and timely delivery.

• Customer focus:

  Strong customer focus and ability to think from a customer’s perspective when working on deliverables or implementing quality measures.

• Openness to learning:

  An open mind to doing more than the core responsibilities, learning, and upskilling in a dynamic environment.

C) Qualifications and Prerequisites:

• 2 to 5 years of relevant experience in allied roles in digital or science communication agencies.
• Master’s Degree in a science subject is preferred or an equivalent in Literature, Mass Communication, Digital Marketing, Publishing, Advertising, Design, Visual Communication or allied fields is also suitable.
• Added advantage: Worked with Indian clients (government bodies, academic societies, universities, labs, brands)

If you are among the qualified candidates, one of our recruiters will contact you on email with further details.