Marketing Executive

Job Description

The Healthcare Promotions Executive will be responsible for implementing strategic promotional activities to enhance patient engagement and drive brand visibility. This role involves coordinating healthcare awareness campaigns, liaising with medical professionals and institutions, managing promotional materials, and ensuring consistent brand messaging across channels. Key Responsibilities Build and maintain strong relationships with referring doctors, health institutions, and corporate clients. Generate referrals for the hospital Plan and execute healthcare promotional activities across hospitals, clinics, schools, corporates, and community events. Organize health camps, awareness programs, screening drives, and wellness outreach in collaboration with medical teams. Coordinate with internal departments to develop promotional content such as brochures, flyers, and digital assets. Monitor and report on the effectiveness of promotional activities and lead conversions. Support digital campaigns and local advertising initiatives in alignment with the marketing strategy. Maintain an up-to-date database of outreach events, enquiries, and feedback for performance analysis. Assist in identifying new promotional opportunities and contribute to annual marketing planning. Key Skills & Competencies Excellent communication and interpersonal skills Strong organizational and coordination abilities Understanding of healthcare services and patient engagement Basic knowledge of digital marketing tools and platforms Ability to multitask and work independently in a field-based role Fluency in English and local languages. Qualifications & Experience Bachelor’s degree in Marketing, Healthcare Management, or related field 1–3 years of experience in Healthcare Promotions, Hospital Marketing, or Business Development. Prior experience in organizing health camps or corporate wellness programs is an advantage. Valid two-wheeler license (preferred for field visits) Job Type: Full-time Benefits: Health insurance Life insurance Provident Fund Schedule: Day shift Ability to commute/relocate: Thiruvananthapuram, Kerala: Reliably commute or planning to relocate before starting work (Preferred) Experience: Direct marketing: 1 year (Preferred) License/Certification: Driving Licence (Preferred) Work Location: In person