Marketing Executive

Job Description

1. Inbound Leads Management: Handle incoming leads from multiple channels, including WhatsApp (WA), AFI, and email. Prioritize and respond promptly to all inquiries. Qualify and assess potential clients and route them to the appropriate sales representatives. 2. Inbound Calls & Queries: Respond to customer queries via phone, email, and other platforms. Provide accurate and timely information about our services, products, and promotions. Deliver excellent customer service, resolving or escalating issues as needed. 3. New Prospects & Database Management: Maintain a well-organized and regularly updated database of leads and prospects. Ensure all client details, notes, and status updates are accurately captured. Implement strategies to build and expand the prospect database. 4. Creating Customer Databases from Online Sources: Use online directories, listings, and social media platforms to proactively build new customer databases. Research industry-specific data sources to identify new leads. Input and manage collected data in the CRM system. 5. Repository for Brochures & Zone Material: Organize a digital repository for brochures, marketing collateral, and zone-specific documents. Ensure ease of access and regular updates to materials. Coordinate with marketing to include new content as it becomes available. 6. Outbound Calling: Make outbound calls to nurture relationships and generate leads. Follow up with prospects who have expressed interest. Conduct cold calling with a clear value proposition and tailored communication. 7. Campaign Management & Execution: Plan and manage outbound calling and marketing campaigns. Track performance metrics and align messaging with sales/marketing goals. Monitor and optimize campaign outcomes. 8. Reporting & Coordination: Provide regular updates on lead status, sales pipeline, and customer interactions. Share lead progress and insights with the sales team. Track and analyze lead conversion rates.