Marketing Executive

As a Marketing Executive, you will play a crucial role in planning, developing, and implementing marketing strategies to promote hospital services, enhance public awareness, and strengthen the hospital's brand. Your responsibilities will involve a combination of field and office-based work, engaging with doctors, patients, corporate clients, and the community. Key Responsibilities: - Develop and execute marketing campaigns to promote hospital services effectively. - Build and nurture relationships with referring doctors, clinics, and diagnostic centers. - Conduct field visits to generate referrals and increase patient footfall. - Coordinate health camps, awareness programs, and community outreach initiatives. - Manage the hospital's social media presence and oversee digital marketing activities. - Create and distribute promotional materials such as brochures and flyers. - Collaborate with corporate clients, TPAs, and insurance companies for empanelment and tie-ups. - Track, analyze, and report on the performance of marketing campaigns. - Organize and participate in conferences, seminars, and promotional events. - Monitor competitor activities and provide insights for strategic planning. Qualifications and Experience: - Bachelor's degree in Marketing, Business Administration, Healthcare Management, or a related field (MBA preferred). - Minimum of 3 years of experience in healthcare or service industry marketing (hospital experience is a plus). - Strong communication, negotiation, and interpersonal skills. - Proficiency in MS Office and digital marketing tools. - Willingness to travel locally for field visits and outreach programs. Key Skills: - Marketing and promotional strategy development. - Public relations and networking. - Digital marketing and social media management. - Market research and analysis. - Event coordination. - Time management and reporting. In addition to the above, the company offers benefits such as commuter assistance, provided food, leave encashment, paid sick time, and Provident Fund. The job type is full-time and permanent, with fresher candidates also considered. The work schedule includes day shifts, morning shifts, and weekend availability, with the opportunity for a yearly bonus. The ability to commute or relocate to Jabalpur, Madhya Pradesh, is required. Education: - Bachelor's degree (Required) Experience: - Hospital Marketing: 1 year (Required) - B2B sales: 1 year (Required) Language: - English (Required) Willingness to travel: - 75% (Required) Work Location: - In person,