Marketing Executive

Job Title:

Marketing Executive Food Processing Industry

Location:

Hinjewadi, Pune

Experience:

23 years

Job Summary:

Marketing Executive

Key Responsibilities:

Market Research & Strategy:

• Conduct domestic and overseas market research to identify emerging trends, consumer preferences, and competitor activities.
  
• Support the development and implementation of marketing strategies aligned with business objectives.
  
• Gather market intelligence to assist in product positioning and brand development.
  

Brand Management:

• Monitor and maintain brand consistency across all marketing materials, campaigns, and digital platforms.
  
• Assist in creating marketing content, packaging ideas, and promotional materials to enhance brand recall.
  
• Ensure adherence to brand guidelines in all internal and external communications.
  

Product Visibility & Promotion:

• Work towards improving product visibility and availability in the market through effective marketing activities.
  
• Coordinate with vendors and agencies to execute promotional campaigns and events.
  
• Visit markets regularly to assess product presentation, visibility, and customer feedback.
  

Partner & Vendor Coordination:

• Build and maintain strong relationships with marketing agencies, vendors, and business partners to support ongoing and new marketing initiatives.
  
• Coordinate with external stakeholders for advertising, printing, merchandising, and other promotional needs.
  
• Oversee marketing audits and field-level assessments to ensure campaign effectiveness.
  

Field Marketing Activities:

• Travel frequently to different locations to support and monitor the execution of marketing plans on the ground.
  
• Collect data and insights from field visits to guide improvements in marketing strategies.
  
• Report regularly on market trends, brand performance, and competitor activities.
  

Key Skills Required:

• Knowledge of Dairy / FMCG / Food Processing industry
  
• Strong understanding of market research and brand management
  
• Excellent communication and interpersonal skills
  
• Ability to coordinate with multiple stakeholders
  
• Willingness to travel frequently for field assignments
  
• Proficient in MS Office and basic marketing tools
  

Qualifications:

• MBA/PGDM in Food Tech (Preferred)
  

Salary:

Role & responsibilities