Marketing Executive

Job Title:

Marketing Executive – Gold Schemes Promotions

Location:

Babu Jagdish Jewellers Showroom / Field (Local Area Marketing)

Reporting To:

Showroom Manager

Job Summary:

We are looking for a dynamic and enthusiastic Marketing Executive who will be responsible for promoting and advertising our Gold Saving Schemes and investment plans. The candidate will play a key role in increasing awareness about our gold schemes among targeted audiences, boosting showroom footfall, and assisting in scheme conversions.

Key Responsibilities:

• Scheme Promotion & Awareness
• Promote various gold saving schemes like Monthly Installment Plan, Kitty Scheme, Festival Schemes, and Investment Plans through offline and online channels.
• Explain benefits of schemes to potential customers in layman’s terms.
• Conduct awareness drives in local markets, residential societies, kitty parties, women groups, and rural areas.
• Lead Generation & Customer Outreach
• Identify and reach out to prospective clients through field visits, tele-calling, WhatsApp promotions, and referrals.
• Maintain a daily customer interaction and follow-up report.
• Gather customer feedback and submit market insights.
• Campaign Management
• Organize and coordinate marketing activities such as Pamphlet Distribution, Stall Setup, Roadshows, Local Events, and Seminars.
• Collaborate with designers and vendors for print and social media content related to gold schemes.
• Assist in preparing creatives and WhatsApp status/poster material.
• Digital Promotion (optional but preferred)
• Promote schemes through Facebook, Instagram, WhatsApp Business, and local influencers.
• Monitor responses and guide interested customers to showroom.
• Internal Coordination
• Coordinate with sales executives to ensure smooth onboarding of new scheme customers.
• Assist in customer KYC documentation and initial registration if needed.

Required Skills:

• Strong communication and convincing skills (Punjabi, Hindi essential; English optional).
• Pleasant personality and confidence in public interaction.
• Basic understanding of gold investment and jewelry market (Training will be provided).
• Ability to travel locally and manage fieldwork.
• Social media awareness is a plus.

Qualifications:

• Minimum: 12th Pass. Graduate preferred.
• 1+ year experience in field sales, marketing, or jewelry promotion preferred (Freshers with passion can apply).
• Own two-wheeler preferred.

Working Hours:

10:30 AM – 7:30 PM (including field visits and event hours)

Salary & Benefits:

• Fixed Monthly Salary + Incentives (based on conversions & leads)
• Travel Allowance (for field visits)
• Training in gold schemes and jewelry knowledge
• Growth opportunities within showroom marketing team

Job Types: Full-time, Permanent, Fresher

Pay: From ₹10,000.00 per month

Compensation Package:

• Performance bonus

Schedule:

• Day shift
• Fixed shift
• Morning shift

Work Location: In person