Marketing Executive- ATL & BTL

As a Marketing Manager, your main role will involve developing and executing integrated ATL and BTL marketing strategies to enhance brand visibility and engage customers effectively. You will be responsible for managing media planning, coordinating with vendors, and monitoring campaign performance across traditional and direct channels. Your expertise will be crucial in tracking campaign results to enhance performance and uphold a strong brand image. Additionally, conducting market research and competitor analysis will be essential to identify trends and refine targeting strategies. Managing marketing budgets and vendor contracts will also be part of your responsibilities to ensure cost-effective execution and optimize ROI. Key Responsibilities: - Develop and execute integrated ATL and BTL marketing strategies - Manage media planning, vendor coordination, and campaign performance - Track campaign results to improve performance and maintain brand image - Conduct market research and competitor analysis - Manage marketing budgets and vendor contracts Qualifications Required: - Proven experience in developing and executing marketing strategies - Strong analytical skills for tracking campaign performance and conducting market research - Excellent communication and vendor management skills - Bachelor's degree in Marketing or related field preferred The company offers the following benefits: - Cell phone reimbursement - Health insurance - Provident Fund Please note that this is a full-time position based in person at the work location.,