Marketing Executive

Company Description

Al-Connect (Abroad Study) is a Mentor Connection Platform featuring over 100 mentors from top international colleges, dedicated to helping students build their profiles and create outstanding applications for the best educational institutions. We focus solely on empowering clients to gain admission to top colleges without the constraints of "partner colleges." With over three years of experience, we deliver a personalized approach to ensure high satisfaction and success. Last year, we achieved a success rate of over 95%, with 12 students receiving fully funded scholarships. Our mission is to provide trustworthy guidance and proven results to help students secure the education they deserve.

Key Responsibilities

• Plan, script, and create engaging video content for YouTube, Instagram Reels, LinkedIn posts, polls, and public-facing videos.
• Act as an on-camera anchor for various videos, interviews, and interactive content.
• Conduct thorough research to identify trending topics, audience interests, and industry-relevant themes.
• Consistently publish content across platforms and maintain a regular posting calendar.
• Write compelling scripts, captions, and copy for all content formats.
• Ideate and propose new creative concepts, formats, and marketing initiatives.
• Edit short-form content (Instagram Reels, YouTube Shorts, snippets, teasers).
• Note: Long-form video editing will be handled by a separate team.

• Promote the brand’s mission, values, and objectives through content.

• Monitor performance metrics and suggest improvements.

• Work closely with leadership to ensure content aligns with company goals.

Required Qualifications & Skills

• Excellent command of

  English

  — spoken and written.
• Prior experience in content creation, video scripting, social media management.
• A strong personal

  social media presence

  is a plus.
• Understanding of what makes content engaging, viral, and effective on modern platforms.
• Comfortable being on camera;

  extroverted personality

  preferred.
• Ability to independently generate ideas and solutions.
• Strong research skills and creative thinking.
• Basic video editing skills for short-form content (Reels, Shorts).
• Access to a good-quality recording device (smartphone or camera), clean background, and a quiet environment.
• Ability to shoot content in multiple locations or setups is an added advantage.
• Strong sense of aesthetics — good visual judgment, awareness of trends, and creative style.
• Highly self-driven, disciplined, and consistent.

Work Environment

• Work From Home

  with flexibility in shooting environments.
• Should have access to different locations/presets for varied content, when required.
• Must be comfortable with a workday fully dedicated to scripting, content creation, research, publishing, and brand promotion.

Compensation

• Probation Period:

  3 months

• Salary during probation:

  ₹2.4 – ₹3.0 LPA

• Post-probation:

  Salary revision based on performance.

Who Should Apply

Someone who:

• Lives and breathes social media
• Is energetic, expressive, and confident
• Loves creating videos and has hands-on experience
• Wants to grow with a brand and build a strong digital presence