Marketing & Events Coordinator

Position: Marketing & Events Coordinator
Brand: Aquench (Electrolyte & Hydration Solutions)
Company: Protectol Healthcare Pvt. Ltd.
Location: Kochi, India
Reports to: Brand Manager / Marketing Head

About the Company

Protectol Healthcare Pvt. Ltd. is a fast-growing FMCG & healthcare company focused on wellness and hydration solutions. Our flagship brand, Aquench, is a scientifically formulated electrolyte drink designed to fuel hydration, recovery, and performance.

We are seeking a dynamic and well-connected Marketing & Events Coordinator to manage influencer collaborations, event activations, sponsorships, and strategic partnerships that amplify our brand visibility and reputation.

Role Overview

The Marketing & Events Coordinator will be responsible for planning and executing brand events, driving influencer-led campaigns, and building high-value partnerships. The role demands strong relationship-building skills, creativity in execution, and the ability to deliver impactful brand experiences.

Key Responsibilities

Influencer Partnerships

• Identify, onboard, and manage influencer collaborations across fitness, lifestyle, and wellness domains.
• Develop influencer campaigns aligned with brand objectives.
• Track performance and ROI of influencer-led content.

Event Coordination

• Plan and execute product launches, brand activations, sampling drives, and sports/fitness events.
• Collaborate with internal teams and external agencies for smooth event execution.
• Ensure brand presence at high-visibility industry events.

Sponsorships & Collaborations

• Identify sponsorship opportunities (sports events, marathons, concerts, healthcare events, etc.) for brand alignment.
• Negotiate and secure deals with organizers and event partners.
• Leverage sponsorships for maximum brand exposure.

Strategic Partnerships

• Build relationships with gyms, sports academies, hospitals, and corporate wellness programs.
• Develop co-branded campaigns with aligned partners.
• Drive long-term partnership strategies to enhance market presence.

PR & Media Relations

• Manage media outreach, press releases, and brand coverage.
• Build relationships with journalists, publications, and digital media platforms.
• Handle crisis communication and ensure positive brand reputation.

Requirements

• 2–4 years of experience in PR, influencer marketing, or event management (FMCG/D2C preferred).
• Strong network of influencers, event organizers, and media contacts.
• Excellent negotiation, communication, and relationship-building skills.
• Proven ability to manage multiple projects and deadlines.
• Creative problem solver with an eye for brand storytelling.
• Experience in budgeting and vendor management.

What We Offer

• A chance to coordinate marketing & events for a rising hydration brand.
• A collaborative, innovation-driven environment.
• Competitive compensation package with performance incentives.
• Provident Fund (PF).
• Comprehensive Medical Insurance.
• Cellphone reimbursement.

Job Types: Full-time, Permanent

Pay: ₹20,000.00 - ₹25,000.00 per month

Benefits:

• Health insurance
• Internet reimbursement
• Paid sick time
• Provident Fund

Ability to commute/relocate:

• Edapally, Kochi, Kerala: Reliably commute or planning to relocate before starting work (Required)

Application Question(s):

• Are you willing to join immediately?

Experience:

• Events management: 2 years (Required)
• Influencer marketing: 2 years (Preferred)

Work Location: In person