Marketing / Creative Strategist

As a Marketing Strategist at Ofactor Communication, a prominent advertising agency in Ghitorni, New Delhi, you will be a vital part of our team with your exceptional skills and innovative ideas. With 4-6 years of experience in marketing strategy, you will have the opportunity to shape narratives that captivate and engage audiences across both online and offline channels. Your role will involve developing integrated marketing strategies that encompass digital and traditional mediums to deliver impactful campaigns. You will collaborate closely with creative, media, and account teams to ensure the successful execution of campaigns that resonate with our clients" brand identities and business goals. Market and competitor research will be a key aspect of your responsibilities, allowing you to identify emerging trends and opportunities that can be leveraged to create compelling campaigns. By defining campaign goals, KPIs, and measuring performance, you will play a crucial role in driving the success of our marketing initiatives. Crafting brand positioning and messaging strategies across various channels will be a core part of your role, requiring you to provide strategic direction for content creation, media planning, and execution. Your expertise in marketing strategy, combined with your background in advertising/branding agencies, will enable you to support client pitches and presentations with actionable insights that demonstrate the value of our campaigns. To excel in this role, you should hold a Master's or Bachelor's degree in Marketing, Advertising, Communications, or a related field. Your 4+ years of experience in marketing strategy, preferably within an ad agency, will equip you with the necessary skills to thrive in this dynamic environment. Hands-on experience in digital (SEO, social media, PPC, content) and traditional media (OOH, print, TV) will be essential, along with a strong understanding of brand building and campaign planning. Your excellent communication, research, and presentation skills will be instrumental in driving the success of our campaigns, while any previous experience in handling FMCG, lifestyle, or tech brands will be considered a significant advantage. If you are a strategic thinker with a passion for creating impactful marketing solutions, we invite you to join our team at Ofactor Communication and make your mark in the world of advertising.,