3 Traditional Media Jobs

Job Title: Client Servicing Executive ( Mainline and digital ) Act as a key point of contact between the agency and clients. Understand client briefs and coordinate with internal teams to deliver effective campaigns. Required Candidate profile Manage end-to-end execution of ATL & BTL campaigns — including TV, Radio, Print, and OOH, digital media , digital platforms . should have digital & mainline exp.

Role & responsibilities Ability to supervise the agencies in media plan formulation basis the brand and ROI objectives in a fast-paced environment and execution of the same. Evaluate and Optimize the Digital and Traditional media plans to deliver on Brand (Awareness & Consideration) and Business Metrics (Organic Downloads & Visits) Work with the agencies and internal teams to create and update the trackers and monitor reports. Share the findings and suggest optimization scope in the live campaigns Assist the brand & Data/ Analytics team with the media data requirement and tracker creation and execution. Work closely with procurement on negotiation and plan closure. Assist in the slide creation for internal reporting and updates. Preferred candidate profile Experience: 3+ Years of experience in media planning, advertising or related role. Skills: Educational Qualifications: Post-graduate with specialization in media planning, marketing, brand marketing or related field. 2+ years of experience working in a mid to large media agency in media strategy and planning for multimedia campaigns, with focus on TV and Digital At least 1 year of experience on client side, managing brand media campaigns independently (30% Traditional: 70% Digital). Experience of working with Consumer Tech & FS brands preferred but not essential. Strong knowledge of Digital planning and operations: Programmatic- Google Ads, Meta Ads, DSP, PG deals, Ecom etc. Understanding of media analytical tools- comScore, GWI, Google Dashboards etc. Knowledge of traditional media to deal with agencies and partners. Presentation skills to develop and present the insights, plans and reports to the internal stakeholders. Cross Team working experience with Procurement, Legal, Performance, Data etc.

Job Overview: We are seeking a highly skilled and motivated Media Manager to join our dynamic marketing team in the Alcoholic Beverage industry. The Media Manager will play a crucial role in developing and executing media strategies that enhance brand visibility, drive consumer engagement, link media to business and contribute to the overall growth of the company. You will be responsible for managing all media channels, optimizing media budgets, keep in mind the mandatories of alcobev advertising and collaborating with creative & media agency to deliver impactful campaigns across traditional and digital platforms to drive ROI Key Responsibilities: 1. Media Planning & Strategy: Develop and implement effective media strategies and plans to meet brand objectives and KPIs, keeping in mind the alcobev restrictions. Identify target audiences and select appropriate media channels (TV, radio, print, digital, social media, OOH, OTT platforms, etc.) to maximize reach and engagement. Collaborate with the brand and marketing teams along with the agency to align media strategies with product launches, events, and promotions. Link all strategies to ROI & track all campaigns to achieve the aligned KPIs 2. Campaign & Budget Management: Manage media budgets, ensuring optimal allocation across channels to maximize ROI. Monitor media spend and make data-driven adjustments to improve campaign performance and cost-efficiency. Provide regular reports on media performance, spend analysis, and campaign results. 3. Campaign Execution & Optimization: Oversee the execution of media campaigns, ensuring all media assets are delivered on time and in line with creative requirements. Continuously monitor live campaigns and optimize media buys in real time to ensure maximum effectiveness. Work closely with external media agencies and vendors to ensure seamless media executions. 5. Market Research & Competitor Analysis: Conduct regular market research and competitor analysis to stay ahead of trends and industry shifts in the alcobev space. Analyse consumer behaviour, media consumption patterns, and emerging media trends to inform media strategy. Provide insights and recommendations based on consumer trends, media consumption, and competitive landscape. 6. Reporting & Analytics: Prepare detailed media reports, presenting insights on reach, engagement, impressions, and ROI. Collaborate with data analytics teams to measure the effectiveness of media campaigns and ensure continuous improvement. Analyse campaign results and present actionable insights to key stakeholders. 7. Compliance & Brand Guidelines: Ensure all media plans and executions are compliant with relevant alcohol advertising regulations and guidelines. Maintain brand consistency across all media channels while upholding the companys standards and values. 8. Global Guidance Liaising with the global teams to ensure the strategies are in line with global guidelines. Toolkits for India specific plans keeping global guidelines as a base & aligning the global team on the realities in the markets. Key Requirements: Bachelors degree in marketing, Advertising, Communications, or a related field. 4-6+ years of experience in media planning, buying, and strategy, preferably in the FMCG, Alcoholic Beverage, or related industries. Strong knowledge of traditional and digital media platforms (TV, radio, print, social media, search, etc.). Proven ability to manage media budgets and optimize campaign performance for maximum ROI. Hands-on experience with media buying tools, digital ad platforms (Google Ads, Facebook Ads, etc.), and social media management tools. Strong analytical skills and the ability to translate data into actionable insights. Excellent communication and presentation skills to effectively collaborate with cross-functional teams and external agencies. In-depth understanding of the alcohol beverage industry and its regulatory environment is a plus. Ability to thrive in a fast-paced, dynamic environment while managing multiple projects simultaneously.