4 Traditional Media Jobs

As a Marketing Strategist at Ofactor Communication, a prominent advertising agency in Ghitorni, New Delhi, you will be a vital part of our team with your exceptional skills and innovative ideas. With 4-6 years of experience in marketing strategy, you will have the opportunity to shape narratives that captivate and engage audiences across both online and offline channels. Your role will involve developing integrated marketing strategies that encompass digital and traditional mediums to deliver impactful campaigns. You will collaborate closely with creative, media, and account teams to ensure the successful execution of campaigns that resonate with our clients" brand identities and business goals. Market and competitor research will be a key aspect of your responsibilities, allowing you to identify emerging trends and opportunities that can be leveraged to create compelling campaigns. By defining campaign goals, KPIs, and measuring performance, you will play a crucial role in driving the success of our marketing initiatives. Crafting brand positioning and messaging strategies across various channels will be a core part of your role, requiring you to provide strategic direction for content creation, media planning, and execution. Your expertise in marketing strategy, combined with your background in advertising/branding agencies, will enable you to support client pitches and presentations with actionable insights that demonstrate the value of our campaigns. To excel in this role, you should hold a Master's or Bachelor's degree in Marketing, Advertising, Communications, or a related field. Your 4+ years of experience in marketing strategy, preferably within an ad agency, will equip you with the necessary skills to thrive in this dynamic environment. Hands-on experience in digital (SEO, social media, PPC, content) and traditional media (OOH, print, TV) will be essential, along with a strong understanding of brand building and campaign planning. Your excellent communication, research, and presentation skills will be instrumental in driving the success of our campaigns, while any previous experience in handling FMCG, lifestyle, or tech brands will be considered a significant advantage. If you are a strategic thinker with a passion for creating impactful marketing solutions, we invite you to join our team at Ofactor Communication and make your mark in the world of advertising.,

Plan media strategy across TV, Radio, Print, OOH Negotiate with media vendors for cost-effective buying Analyze ATL campaign performance and generate ROI reports, Required Candidate profile Experience in advertising agency must.

What You Will Be Doing We believe that data-enabled digital capabilities and customer experiences, data-driven decisions, and predictive commercial insights, are all essential to achieving customer value and business growth at scale. The Digital organization drives this at Arrow by creating scalable, innovative, value-creating digital strategies, capabilities, and operations for the Global Components business. The Integrated Marketing Leader is a strategic role focused on developing and leading comprehensive marketing programs that seamlessly integrate across multiple channels and touchpoints. This individual will lead a team of marketing professionals to ensure consistent brand messaging, cohesive campaign execution, and alignment with business objectives. The ideal candidate will have a proven track record of developing innovative integrated marketing strategies that drive measurable results and possess strong leadership capabilities to inspire and guide their team toward achieving marketing excellence. If your passionate about breaking down silos between marketing disciplines and creating unified, impactful marketing experiences that deliver business growth, this is the role for you! Key Responsibilities Strategic Leadership Lead best-practices review of media and creative strategies to maximize ROI of campaigns Develop and implement comprehensive integrated marketing strategies aligned with business objectives Build and maintain a high-performing marketing team through effective leadership, coaching, and professional development Collaborate closely with cross-functional teams to ensure seamless integration of marketing objectives and consistent brand messaging Shape the strategic & execution vision for communications across digital markets Guide budget allocation across channels to optimize performance & ROI Lead the planning and execution of comprehensive marketing campaigns spanning diverse platforms Drive innovation in marketing approaches & adopt emerging technologies & channels Operational Excellence Monitor and evaluate campaign performance, measure ROI, and provide regular reports to leadership Establish KPIs and metrics to track marketing effectiveness across channels Track performance of campaigns to provide data-backed insights to optimize campaigns and find new opportunity areas Manage company and product branding initiatives and standards Ensure alignment between marketing activities and sales objectives to drive revenue growth Maintain good relationships with major stakeholders in the company Lead the marketing team to brainstorm new marketing ideas for digital and social media Foster cross-functional collaboration between marketing specialties to create unified campaigns What we are looking for 8+ years of experience in marketing with at least 3 years in leadership positions Proven track record of developing and implementing successful integrated marketing strategies Experience leading and developing marketing teams of 10+ employees Strong organizational, leadership, and communication skills Deep understanding of multiple marketing channels including digital, social, content, events, and traditional media Proficiency in analytics tools and data-driven decision making Strong communication, presentation, and leadership skills Experience with marketing automation platforms and CRM systems Ability to manage complex and multi-channel campaigns Strategic mindset with ability to translate business objectives into effective marketing plans International marketing experience Knowledge of digital transformation and emerging marketing technologies Proven ability to increase marketing effectiveness and efficiency Experience with change management and organizational development Experience with marketing resource management and workflow optimization Preferred Qualifications: Experience in B2B marketing, particularly in technology or components industries Understanding of marketing attribution models across multiple touchpoints What s In It for You At Arrow, we recognize that financial rewards and great benefits are important aspects of an ideal job. That is why we offer competitive financial compensation, including various compensation plans, and a solid benefits package. Insurance Bonus Growth Opportunity And more!

Job Title: Client Servicing Executive ( Mainline and digital ) Act as a key point of contact between the agency and clients. Understand client briefs and coordinate with internal teams to deliver effective campaigns. Required Candidate profile Manage end-to-end execution of ATL & BTL campaigns — including TV, Radio, Print, and OOH, digital media , digital platforms . should have digital & mainline exp.