5 Messaging Strategies Jobs

Aspora is a Financial Services platform dedicated to serving immigrants worldwide and is supported by prominent venture capitalists such as Sequoia Capital, Hummingbird Ventures, Y Combinator, Global Founders Capital, and Soma Capital. The primary objective of Aspora is to streamline global banking processes by providing a user-friendly experience akin to booking an Uber. The initial focus of Aspora is on the Indian diaspora, which constitutes the largest and most affluent immigrant community. With over 15 million Non-Resident Indians holding a staggering $1.5 trillion in wealth, including $500 billion invested in India, the importance of this demographic cannot be overstated. NRIs contribute significantly to the Indian economy by remitting $125 billion annually and accounting for a quarter of all real estate transactions in the country. Despite their economic significance, the banking services available to NRIs are outdated. Aspora aims to revolutionize this by introducing a modern platform tailored to meet the financial needs of NRIs, particularly in cross-border money transfers. Aspora operates with a team of 40 individuals who embody the spirit of teamwork, innovation, and agility comparable to that of a sports team. The company's core values center around innovation, dedication, and collaborative efforts to create a superior banking experience for immigrants worldwide. To learn more about Aspora's mission, values, and projects, visit our website. **About The Role:** **Location:** Bangalore || In Office **Type:** Full-Time Internship **Responsibilities:** - Design and implement comprehensive growth campaigns, encompassing referral programs, funnel optimization strategies, and lifecycle communication sequences - Utilize user behavior data to identify growth opportunities and enhance campaign performance - Conduct A/B tests on messaging, positioning, and campaign mechanisms to maximize effectiveness - Deploy marketing automation workflows for user onboarding, engagement, and re-activation - Ensure data accuracy and successful campaign delivery across diverse markets such as the UK, UAE, EU, and the US - Develop messaging and positioning strategies tailored to various NRI communities - Contribute to growth strategy formulation through market research and competitive analysis **Requirements:** - Strong problem-solving skills with a proactive approach - Proficiency in data analysis tools, including SQL, Excel/Google Sheets, and analytics platforms, to extract actionable insights from complex datasets - Hands-on experience with customer engagement platforms like Braze, MoEngage, Klaviyo, or similar tools - Ability to think critically about messaging, positioning, and user experience enhancement - Familiarity with marketing analytics tools such as Google Analytics, Mixpanel, Amplitude, etc. - Knowledge of growth hacking techniques and viral mechanisms - Previous internship or project experience in fintech or consumer products **Why Join Us:** - Contribute to reinventing banking for over 50 million diaspora users globally - Gain exposure to diverse markets like the UK, UAE, US, Canada, and more - Learn rapidly across product, design, growth, and performance operations - Experience a fast-paced, curiosity-driven culture that values efficient execution and innovation **Interview Process:** - Initial Screening with Recruiter (20 min) - Functional Round with Growth Team Member (45 min) - Final Assessment Round with Head of Growth (30 min),

As a Brand Strategist, you will be a key member of our marketing team, responsible for driving brand positioning and strategic initiatives across our hypermarket network. Your role will involve collaborating with leadership and cross-functional teams to develop comprehensive brand strategies aimed at strengthening our market position and enhancing customer loyalty. Your responsibilities will include conducting market research, analyzing consumer insights, and competitive intelligence to guide strategic brand decisions. You will be tasked with creating brand architecture and messaging strategies that resonate with diverse customer segments and geographic markets. Leading brand positioning projects such as brand audits, perception studies, and strategic repositioning initiatives will also be part of your role. Collaboration with creative teams will be essential to ensure that the brand strategy translates effectively into campaign concepts and visual identity. You will design customer journey mapping and brand touchpoint optimization strategies to enhance interactions across all hypermarket touchpoints. Developing brand guidelines, messaging frameworks, and strategic playbooks for consistent brand execution will be crucial. Furthermore, you will partner with merchandising and category teams to align private label and vendor brand strategies with the overall brand positioning. Monitoring brand performance metrics, customer sentiment, and market share data will enable you to measure the effectiveness of your strategic initiatives. Working closely with internal and external communication teams to ensure integrated brand messaging across all channels will also be part of your role. Your qualifications should include an MBA or equivalent degree in Marketing, Business Strategy, Psychology, or a related field, along with at least 10 years of professional experience in brand strategy, marketing strategy, or strategic planning roles. A strong analytical background and the ability to translate consumer insights into actionable brand strategies are essential. Experience in retail, FMCG, or consumer brands within agencies, consultancies, or in-house marketing teams is preferred. Proficiency in market research methodologies, data analysis tools, strategic frameworks, consumer psychology, brand positioning theory, and marketing strategy principles will be required. Experience with brand tracking studies, consumer segmentation, competitive analysis, and understanding of retail customer experience and omnichannel brand strategy are also valuable. Prior experience in hypermarket, organized retail, or multi-location retail environments is highly regarded. Excellent presentation and communication skills are necessary for influencing senior stakeholders. Additionally, staying current with retail industry trends, consumer behavior shifts, and emerging brand strategy methodologies will be crucial for success in this role. This is a full-time position with benefits including food provided. If you have at least 10 years of experience as a brand strategist, experience in the retail/FMCG industry, and a background in brand positioning theory and analyzing consumer psychology, we encourage you to apply. A Bachelor's degree is preferred, and the work location is in person.,

You will be joining Story Digital as a Copywriter based in New Delhi. As a creative copywriter at Story Digital, you will play a crucial role in building brands with your words. Your experience of over 2 years in a fast-paced agency environment will be beneficial as you craft compelling copy that captivates audiences across various platforms such as social media, digital ads, video scripts, and brand campaigns. Collaborating closely with design and strategy teams, you will contribute to end-to-end creative campaigns, helping to shape brand voice and messaging strategies. Your ability to think big and write smart will be key in creating engaging content that resonates with viewers. To excel in this role, you should possess a strong portfolio showcasing impactful, performance-driven work. Your command over tone, clarity, and storytelling should be excellent, reflecting your passion for developing big ideas and delivering clean copy. Meeting deadlines while maintaining creativity is essential in this dynamic role. At Story Digital, you will be part of a creative-led digital agency that values bold ideas and fosters a collaborative and high-energy culture. The environment offers real opportunities for growth and experimentation, allowing you to expand your skills and contribute to innovative projects. If you are excited about the prospect of working in a creative environment where your words have the power to influence and engage audiences, we encourage you to send your resume and portfolio to careers@storydigital.in / shruti.verma@storydigital.in. Join us at Story Digital and be part of a team that thrives on creativity and innovation.,

As a Marketing Strategist at Ofactor Communication, a prominent advertising agency in Ghitorni, New Delhi, you will be a vital part of our team with your exceptional skills and innovative ideas. With 4-6 years of experience in marketing strategy, you will have the opportunity to shape narratives that captivate and engage audiences across both online and offline channels. Your role will involve developing integrated marketing strategies that encompass digital and traditional mediums to deliver impactful campaigns. You will collaborate closely with creative, media, and account teams to ensure the successful execution of campaigns that resonate with our clients" brand identities and business goals. Market and competitor research will be a key aspect of your responsibilities, allowing you to identify emerging trends and opportunities that can be leveraged to create compelling campaigns. By defining campaign goals, KPIs, and measuring performance, you will play a crucial role in driving the success of our marketing initiatives. Crafting brand positioning and messaging strategies across various channels will be a core part of your role, requiring you to provide strategic direction for content creation, media planning, and execution. Your expertise in marketing strategy, combined with your background in advertising/branding agencies, will enable you to support client pitches and presentations with actionable insights that demonstrate the value of our campaigns. To excel in this role, you should hold a Master's or Bachelor's degree in Marketing, Advertising, Communications, or a related field. Your 4+ years of experience in marketing strategy, preferably within an ad agency, will equip you with the necessary skills to thrive in this dynamic environment. Hands-on experience in digital (SEO, social media, PPC, content) and traditional media (OOH, print, TV) will be essential, along with a strong understanding of brand building and campaign planning. Your excellent communication, research, and presentation skills will be instrumental in driving the success of our campaigns, while any previous experience in handling FMCG, lifestyle, or tech brands will be considered a significant advantage. If you are a strategic thinker with a passion for creating impactful marketing solutions, we invite you to join our team at Ofactor Communication and make your mark in the world of advertising.,

As a Mid-Senior Copywriter, you will play a vital role in shaping brand narratives and connecting with target audiences. Your passion for storytelling and expertise in brand strategy will be instrumental in bringing words to life across various platforms. Key Responsibilities - Craft creative copy for advertisements, social media posts, video scripts, taglines, and complete campaigns. - Develop impactful content for pitch decks, brand voice guides, and messaging strategies. - Transform briefs into compelling narratives that effectively engage and persuade the audience. - Collaborate closely with designers, marketers, and leadership to ensure messaging alignment with brand objectives. - Contribute actively to brainstorming sessions, reviews, and creative content planning. What We're Looking For - Minimum of 2-6 years of experience in copywriting, preferably in an agency or in-house setting. - Ability to adapt tone and style according to different brands and target audiences. - Proficient in storytelling, branding, and content strategy. - Comfortable writing for digital, social, and emerging media formats. - Stay updated on industry trends, AI tools like ChatGPT and Copy.ai, and modern content platforms. Bonus Skills - Experience in presenting creative concepts to stakeholders and clients. - Impressive portfolio showcasing both innovative ideas and detailed, thoughtful writing. - Familiarity with content management tools such as Notion, Trello, or Contentful. Why This Role - Opportunity to work on exciting and impactful campaigns. - Collaborate with a supportive and creative team. - Access to learning programs, creative challenges, and strategic workshops. How to Apply If you are excited about this opportunity, please submit your resume, portfolio, along with a brief description of the best copy you have ever written and why it was successful. Skills: video scriptwriting, copywriting, branding, Copy.ai, storytelling, social media writing, content writing, Trello, campaigns, ChatGPT, creative strategy, digital writing, Contentful, brand strategy, Notion, collaboration, content strategy, messaging strategies.,