Marketing Coordinator

Key Responsibilities:

1. Franchise Marketing Support:

• Assist franchisees in executing local marketing campaigns and activities, ensuring they are aligned with the brand's guidelines and strategies.
• Provide franchisees with marketing materials, promotional content, and support for local initiatives.
• Offer ongoing marketing advice and recommendations to franchisees to help them achieve their business objectives.

2. Vendor Search and Management:

• Research and identify potential vendors and partners for marketing materials, promotional products, and events.
• Negotiate contracts and pricing with vendors, ensuring the best value for the franchise network.
• Coordinate the logistics of vendor relationships, ensuring timely delivery and quality service for marketing campaigns.

3. Offline Event Coordination & Management:

• Plan, coordinate, and manage offline marketing events such as product launches, in-store promotions, grand openings, or local community events at franchise outlets.
• Work with franchisees to ensure the event aligns with the brand's objectives and that all logistics (permits, staff, supplies, etc.) are in place.
• Supervise the execution of events, ensuring they run smoothly, and that franchisees receive the necessary support.

4. Franchisee Relations:

• Facilitate regular meetings with franchise owners to discuss marketing strategies, campaign results, and upcoming activities.
• Build and maintain strong relationships with franchisees, acting as a primary point of contact for their marketing needs.
• Provide franchisees with regular updates and reports on marketing activities and performance.

5. Collaboration with Internal Teams:

• Work closely with internal marketing teams to develop marketing initiatives that support franchise growth and brand consistency.
• Ensure that franchisees have access to all brand guidelines, marketing tools, and promotional campaigns.
• Monitor and support franchisee engagement with national marketing programs and campaigns.

6. Budget Management:

• Assist in managing the marketing budget allocated for franchisee support, ensuring cost-effective marketing strategies are implemented.
• Track expenditures related to franchise marketing activities and report on budget performance.

7. Market Research & Trend Analysis:

• Conduct market research to understand the local market dynamics and identify trends that could impact the franchise network.
• Share insights and recommendations with the franchise team to help optimize marketing strategies.

Qualifications:

• Bachelor's degree in marketing, Business, or a related field.
• Min.1 year of experience in marketing, with a focus on franchise support, vendor management, or event coordination.
• Strong communication skills, both written and verbal.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
• Experience with event planning and management, especially in a franchise or retail environment.
• Ability to negotiate and manage vendor relationships.

Job Types: Full-time, Permanent

Pay: ₹17,000.00 - ₹20,000.00 per month

Benefits:

• Cell phone reimbursement
• Health insurance
• Provident Fund

Schedule:

• Day shift
• Fixed shift

Supplemental Pay:

• Yearly bonus

Work Location: In person