Marketing Coordinator, Web- Freelancer

Marketing Coordinator, Web

What You’ll Do

• Manage the Sitecore XP CMS, working alongside marketing specialists, web developers (in-house and or agency), ABM, Brand & Acquisition, Editorial, Creative, Planning & Operations team members to ensure they meet the needs of the brand
• Build, schedule, and publish content on the website
• Ensure all content is on-brand and fits where it should within the website
• Edit images where required so they are optimized for the website
• Create interactive graphics that are on-brand using Ceros (experience creation platform) for implementing onto website
• Take ownership of the copy deck template to ensure the content produced is SEO optimized
• Maintain the log of website fixes/improvements, for future work with in-house web developer team
• Conduct content audits to ensure content is routinely reviewed, updated, or retired from the site as required and gaps are identified and closed
• Work with Website Marketing Manager and Senior Marketing Coordinator to review and implement recommendations from analytics data reports and technical SEO audits.
• Support the Website Marketing Manager on new feature suggestions and improvements
• Work on special projects as needed – examples include marketing campaigns, new product launches, SEO improvements, or overhauling sections of the website
• Stay knowledgeable about all web-related updates and innovations and proactively suggest content and design ideas to help tell the brand story
• Liaise with third party agencies when required
  

What We’re Looking For

• Decision making: Routinely makes decisions that involve independent judgment to determine a course of action which is consistent with established functional policies and goals covered only by general procedures; Supervision at this level is extremely infrequent and is typically necessary only to understand departmental goals and work objectives. Able to lead and/or train lesser seasoned individuals in daily work assignments and performance oversight.
• Supervision received: Under limited supervision, plans and conducts and may supervise work of self and others. Has ability to lead project teams, business unit, or department. May participate in cross-communication functional collaboration.
• Supervision authority: Has no direct or indirect reports but may take a lead role in project type assignments.
• Proficiently communicate ideas and concepts, persuading and influencing through participation in the preparation and delivery of proposals, presentations, and reports
• Systems, processes and tools: Advanced understanding of systems, processes and tools related to field. Able to assist others and troubleshoot issues with systems, processes, and tools.