Marketing Communications Executive

Company Description

InvesTek is a New Age Full Stack Financial Services Company that leverages technology and data points to provide comprehensive solutions for high-performing entrepreneurs and pioneers in the new age economy. Our expertise spans wealth management, investment banking, insurance, credit, and startup advisory services. We offer tailor-made solutions designed to meet the unique needs of our clients, empowering them to navigate the complexities of today's financial landscape. InvesTek is located at the InvesTek Innovation Centre, 18th Floor, One Horizon Center, Golf Course Road, Gurugram, Haryana, India.

Role Description

This is a full-time on-site role for a Marketing Communications Executive based in Gurugram. The Marketing Communications Executive will be responsible for developing and executing marketing communications strategies, handling public relations activities, writing and distributing press releases, managing social media marketing campaigns, and ensuring consistent and effective communication across all platforms.

Key responsibilities

• Campaign Management:

   Plan, develop, and execute integrated marketing campaigns across online and offline channels - LinkedIn, Facebook, Google

• Content Creation:

   Write and produce marketing copy, blog posts, social media content, and other multimedia assets. 

• Social Media Management:

   Manage and maintain the company's social media accounts and online presence. 

• Event Coordination:

   Organize and attend events, such as conferences, seminars, and webinars. 

• Stakeholder Relations:

   Liaise with internal and external stakeholders, including clients, agencies, media, and industry partners. 

• Performance Analysis:

   Monitor and analyze campaign performance using data to optimize future strategies. 

• Market Research:

   Conduct market research to identify new opportunities and understand customer behavior. 

• Brand Consistency:

   Ensure the brand's message and image are consistent across all marketing materials and communications. 

Qualifications

• Skills in Marketing Communications and Communication
• Strong writing, editing, and proofreading abilities.
• Proficiency with digital marketing tools, social media platforms, and basic SEO principles.
• Strong written and verbal communication skills
• Analytical skills to interpret data and campaign results.
• Ability to work on-site in Gurugram
• Bachelor’s degree in Marketing, Communications, Public Relations, or a related field
• Experience in the financial services industry is a plus