Marketing & Brand Communications Manager

Industry : Garment Industry

Education : Graduate/ Master's degree in Business Administration, Marketing, Mass communication or a related field.

Experience : 10-12 years' expertise on Marcom

About the profile:

hands-on experience in Marcom and integrated marketing execution

external brand building and internal communication

Roles and Responsibilities:

• Interacting with advertising/media agencies, providing the brief, evaluating & implementing the 360 degree creative, planning and media strategy.
• Strategize, design & execute brand communication for the brand
• Recommend and manage all brand activity to ensure fit with brand strategy and corporate guidelines
• Own end-to-end brand communication, including campaigns, influencer marketing, content, and storytelling.
• Strengthen the brand presence company in the Indian market through various ATL,

BTL & trade promotion activities.

• Develop multi-channel marketing initiatives to support business objectives.
• Packaging development and design aesthetics.
• Ideating creative routes for newly launched products/services and conceptualizing end

to end execution.

• Event / Exhibition management, strategic and tactical campaign deployment.
• Initiating and conducting relevant research through research agencies.
• Analyze the performance of branding initiatives and campaigns through metrics such as ROI, engagement, and brand health.
• To manage corporate identity, electronic communications, internal communications,

corporate events program, publications and other marketing materials.

• Develop and implement internal and external communications programs including

better negotiations with vendors for cost effectiveness.

PREFERRED SKILLS: Media branding, media strategy,

SALARY

LOCATION

Address

Map- https://maps.app.goo.gl/sxvcKV6DfArJeepp9

Nearest Metro station - Parichowk - Aqua line Metro

More details please visit website: www.bonjourgroup.net