Marketing Automation Specialist

Job Description

Job Responsibilities: Implement and manage marketing automation initiatives using our instance of Salesforce Marketing Cloud, ensuring seamless execution of emails, forms, journeys, automations, and Cloud Page landing pages. Utilize basic creative services skills, including Photoshop and Illustrator, for image resizing and minor edits, in addition to leveraging Canva.com or Adobe Express for straightforward creative tasks. Ensure marketing campaigns are executed with minimal layers, promoting efficiency and agility in campaign deployment. Report directly to the Omnichannel Leader/Manager of Channel Activation, contributing to the overall success of our digital marketing efforts. Participate in the continuous improvement of our marketing automation processes, adopting innovative solutions and practices to enhance campaign effectiveness. Support the team in achieving client success, working collaboratively to exceed expectations and deliver superior solutions. Key Competencies & Qualifications: Education: Bachelor's degree in business, marketing, or a similar discipline. Experience: 2-4 years in marketing automation or related fields, with a preference for candidates familiar Salesforce Marketing Cloud. Strong communication skills, with the ability to interact directly and effectively with stakeholders. Resourceful, critical thinker with a proactive approach to problem-solving. Basic knowledge of creative services, including Photoshop, Illustrator, Canva.com, or Adobe Express.