Marketing Automation on 1-year renewable contract @ Airoli Location

Hi Everyone!

WE ARE HIRING FOR OUR MNC CLIENT COMPANY FOR THE ROLE OF "MARKETING AUTOMATION SPECIALIST" WHICH WILL BE ON 3RD PARTY PAYROLL ON 1 YEAR RENEWABLE CONTRACT @ AIROLI LOCATION

ONLY INTERESTED CANDIDATES HAVING MARKETING AUTOMATION PROFICIENCY &

1. Experience - 6 months to 3 years

2. Salary - 5LPA

3. Hybrid working

Marketing Campaign Specialist

Key Responsibilities

Email Campaign

• Collaborate with

  Marketing Communications

  to create visually appealing

  email templates and content

  , including subject lines, body text, graphics, and CTAs, ensuring alignment with brand guidelines and campaign goals.
• Work with

  Marketing stakeholders

  to understand campaign objectives and target audiences.

• Manage and segment audiences

  within

  Eloqua and Customer Data Platforms (CDP)

  for targeted and effective campaigns.
• Schedule and execute

  email campaigns

  using

  Oracle Eloqua

  and

  Adobe Real-Time Customer Data Platform (CDP)

  while monitoring and troubleshooting deployment issues.
• Design

  landing pages and forms

  to support campaign objectives.
• Track and analyse

  key email performance metrics

  (open rates, click-through rates, conversion rates, etc.).
• Generate reports with

  actionable insights

  to improve future campaigns.
• Create and manage

  Campaign IDs (CIDs)

  within

  Eloqua

  for tracking and reporting.
• Maintain

  data privacy protocols

  to ensure compliance and database accuracy.
• Support

  marketing technology/capability management

  with routine maintenance activities.
• Strong

  organizational skills

  , with the ability to prioritize and manage multiple projects.
• Ability to work effectively in

  diverse, cross-functional teams

  across multiple regions.

• Analytical mindset, creativity,

  and a

  customer-centric approach

  .
• Excellent

  verbal and written communication skills

  .
• Understanding of

  digital marketing trends

  and a

  curiosity for innovation

  in the field

• Experience

  : 3 moths to 3 years of hands-on experience in

  digital communication and campaign management,

  preferably in a B2B environment.
• Strong proficiency in

  Oracle Eloqua

  , including

  end-to-end campaign setup, email design.

Thanks and Regards,

Aishwaryaa Powle

Senior Consultant- Sourcing

T (+91) 022 66816930

215 - ATRIUM, Unit no. 215, 2nd floor, C - Wing,

Andheri - Kurla Road, Andheri East,

Mumbai 400069,Maharashtra I India

www.persolkelly.co.in

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