Marketing Automation

As a Marketing Automation/Email Marketing Specialist at Digitant, you will play a crucial role in creating and implementing effective email marketing strategies. You will work closely with the marketing team to drive engagement and conversions through targeted email campaigns. Your attention to detail and ability to track performance metrics will be essential in optimizing our email marketing efforts. **Key Responsibilities:** - Create Email strategy - Collaborate with designers to create visually appealing email designs - Build and manage email lists for campaigns - Utilize Hubspot/Marketo/Eloqua Email marketing tools to set up and execute email campaigns - Select appropriate assets such as whitepapers, case studies, and reports for campaigns - Develop workflows and drip campaigns for targeted engagement - Create personas to personalize campaigns - Implement lead scoring mechanisms - Monitor and analyze the performance of email campaigns - Prepare detailed performance reports for optimization **Qualifications Required:** - Strong research skills to identify optimization opportunities - Proficiency in Automation techniques and online marketing platform tools - Experience in creating lead generation and nurture campaigns - Exceptional attention to detail and a methodical approach - Bachelor's degree in Marketing preferred At Digitant, we value individuals who can deliver results promptly, contribute creatively to brainstorming sessions, and stay updated with the latest design principles and tools. You will be part of a collaborative team that fosters a transparent, open, and fun-loving culture. With perks like flexible work hours, quick growth opportunities, and the chance to work with a talented team, Digitant offers an exciting environment for motivated professionals like you.,