Marketing Automation

MarketingAutomationSpecialist

WeareseekinganexperiencedMarketingAutomationSpecialistwithexpertisein

ecommercemarketingtojoinourteam.Theidealcandidatewillberesponsiblefor

designing,executing,andoptimizingmarketingautomationstrategiesacrossmultiple

communicationchannelstodrivecustomerengagement,retention,andsales.Therole

alsorequiresexperiencewithCRM,automationworkflowsandmanagingcustomer

journeyseffectively.

KeyResponsibilities:

MarketingAutomationStrategy&Execution

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Developandimplementautomatedmarketingcampaignsacrossemail,SMS,push

notifications,andWhatsApptoimprovecustomerengagement,retention,and

revenuegrowth.

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Leveragemarketingautomationplatformstocreatepersonalized,triggered,and

lifecycle-basedcampaignsforeCommercecustomers.

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UtilizeCRMdatatomanagecustomersegmentation,customerjourneys,and

integratemarketingcampaignsacrossplatforms.

?Designandoptimizeemailworkflows,SMScampaigns,andpushnotificationsto

nurtureleads,convertprospects,andre-engagecustomers.?

CampaignManagement&Optimization

:

?Setupandmonitoremail,SMS,push,andWhatsAppcampaigns,analyzing

performancemetrics(openrates,click-throughrates,conversionrates)and

makingdata-drivenoptimizations.?

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Segmentaudiencesbasedonuserbehavior,purchasehistory,andpreferencesto

delivertargetedmessagesthatdriveengagementandincreasecustomerlifetime

value.

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ConductA/Btestingoncampaigncontent,subjectlines,messaging,andsend

timestoimproveperformance.

DataAnalysis&Reporting

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Track,analyze,andreportontheperformanceofautomatedmarketingcampaigns,

ensuringalignmentwithbusinessKPIs.

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Utilizedatatogenerateactionableinsights,andcontinuouslyimprovecampaigns

basedoncustomerbehaviorandmarkettrends.

Collaboration&Cross-FunctionalCoordination

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WorkcloselywiththeeCommerce,product,andmarketingteamstoalign

automationstrategieswithbusinessgoals.

?Collaboratewiththecreativeteamtodesigncompelling,on-brandemail

templates,SMScopy,pushnotifications,andWhatsAppmessages.?

CustomerJourneyManagement

:

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Mapoutandautomatecustomerjourneysfromacquisitiontoretention,ensuring

seamlesscommunicationacrossalltouchpoints.

?Developre-engagementstrategiesfordormantcustomers,cartabandoners,and

first-timebuyerstoimproveconversionratesandreducechurn.?

Qualifications:

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3+yearsofexperienceinmarketingautomationforeCommerceordigital

marketing.

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ProvenexpertiseinWebEngageforautomation,customersegmentation,and

campaignmanagement.

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Strongexperiencewithemailmarketing,SMSmarketing,pushnotifications,and

WhatsAppmarketing.

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Salesforceexperiencerequired,withasolidunderstandingofitsmarketing

automationcapabilitiesandCRMtools.

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Abilitytodesignandimplementdata-drivenmarketingstrategiesthatdrive

engagementandROI.

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ExperiencewithA/Btesting,customerjourneymapping,andsegmentation.

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FamiliaritywitheCommerceplatformsandhowtointegratemarketingautomation

toolswiththem.

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Stronganalyticalskillstotrackandoptimizemarketingcampaigns,withafocuson

improvingkeymetrics.

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Proficiencyinemailmarketingplatforms(e.g.,Mailchimp,Klaviyo,Salesforce

MarketingCloud).

?Strongcommunicationskills,bothwrittenandverbal,toeffectivelycollaborate

withcross-functionalteams.

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Skills&Expertise:

?MarketingAutomation?

Expertise(WebEngageorSimilar)

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SalesforceMarketingCloud

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EmailMarketing(CampaignSetup,Optimization)

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SMSMarketing(CampaignDesign&Execution)

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PushNotificationCampaigns

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WhatsAppMarketing(BusinessAPI,Automation)

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CustomerJourneyMapping

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CRMIntegrationandSegmentation

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A/BTesting&CampaignOptimization

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DataAnalytics&Reporting(GoogleAnalytics,WebEngage,Salesforce)

?Cross-FunctionalTeamCollaboration