Marketing Automation Morphos Hr Solutions Private Limited

3.0 - 5.0 years

5 - 7 Lacs

cochin, kerala, india

On-site

MarketingAutomationSpecialist WeareseekinganexperiencedMarketingAutomationSpecialistwithexpertisein ecommercemarketingtojoinourteam.Theidealcandidatewillberesponsiblefor designing,executing,andoptimizingmarketingautomationstrategiesacrossmultiple communicationchannelstodrivecustomerengagement,retention,andsales.Therole alsorequiresexperiencewithCRM,automationworkflowsandmanagingcustomer journeyseffectively. KeyResponsibilities: MarketingAutomationStrategy&Execution ? : ?? Developandimplementautomatedmarketingcampaignsacrossemail,SMS,push notifications,andWhatsApptoimprovecustomerengagement,retention,and revenuegrowth. ?? Leveragemarketingautomationplatformstocreatepersonalized,triggered,and lifecycle-basedcampaignsforeCommercecustomers. ?? UtilizeCRMdatatomanagecustomersegmentation,customerjourneys,and integratemarketingcampaignsacrossplatforms. ?Designandoptimizeemailworkflows,SMScampaigns,andpushnotificationsto nurtureleads,convertprospects,andre-engagecustomers.? CampaignManagement&Optimization ? : ?Setupandmonitoremail,SMS,push,andWhatsAppcampaigns,analyzing performancemetrics(openrates,click-throughrates,conversionrates)and makingdata-drivenoptimizations.? ?? Segmentaudiencesbasedonuserbehavior,purchasehistory,andpreferencesto delivertargetedmessagesthatdriveengagementandincreasecustomerlifetime value. ?? ConductA/Btestingoncampaigncontent,subjectlines,messaging,andsend timestoimproveperformance. DataAnalysis&Reporting ? : ?? Track,analyze,andreportontheperformanceofautomatedmarketingcampaigns, ensuringalignmentwithbusinessKPIs. ?? Utilizedatatogenerateactionableinsights,andcontinuouslyimprovecampaigns basedoncustomerbehaviorandmarkettrends. Collaboration&Cross-FunctionalCoordination ? : ?? WorkcloselywiththeeCommerce,product,andmarketingteamstoalign automationstrategieswithbusinessgoals. ?Collaboratewiththecreativeteamtodesigncompelling,on-brandemail templates,SMScopy,pushnotifications,andWhatsAppmessages.? CustomerJourneyManagement ? : ?? Mapoutandautomatecustomerjourneysfromacquisitiontoretention,ensuring seamlesscommunicationacrossalltouchpoints. ?Developre-engagementstrategiesfordormantcustomers,cartabandoners,and first-timebuyerstoimproveconversionratesandreducechurn.? Qualifications: ?? 3+yearsofexperienceinmarketingautomationforeCommerceordigital marketing. ?? ProvenexpertiseinWebEngageforautomation,customersegmentation,and campaignmanagement. ?? Strongexperiencewithemailmarketing,SMSmarketing,pushnotifications,and WhatsAppmarketing. ?? Salesforceexperiencerequired,withasolidunderstandingofitsmarketing automationcapabilitiesandCRMtools. ?? Abilitytodesignandimplementdata-drivenmarketingstrategiesthatdrive engagementandROI. ?? ExperiencewithA/Btesting,customerjourneymapping,andsegmentation. ?? FamiliaritywitheCommerceplatformsandhowtointegratemarketingautomation toolswiththem. ?? Stronganalyticalskillstotrackandoptimizemarketingcampaigns,withafocuson improvingkeymetrics. ?? Proficiencyinemailmarketingplatforms(e.g.,Mailchimp,Klaviyo,Salesforce MarketingCloud). ?Strongcommunicationskills,bothwrittenandverbal,toeffectivelycollaborate withcross-functionalteams. ? Skills&Expertise: ?MarketingAutomation? Expertise(WebEngageorSimilar) ?? SalesforceMarketingCloud ?? EmailMarketing(CampaignSetup,Optimization) ?? SMSMarketing(CampaignDesign&Execution) ?? PushNotificationCampaigns ?? WhatsAppMarketing(BusinessAPI,Automation) ?? CustomerJourneyMapping ?? CRMIntegrationandSegmentation ?? A/BTesting&CampaignOptimization ?? DataAnalytics&Reporting(GoogleAnalytics,WebEngage,Salesforce) ?Cross-FunctionalTeamCollaboration

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