Marketing Automation Associate 1

Job Description

We are looking for a highly skilled and experienced Marketing Automation Associate to join our team in Bengaluru. The ideal candidate will have 3-8 years of experience in email marketing and marketing automation, preferably within a large, global organization or professional services environment. Roles and Responsibility Collaborate with cross-functional teams to understand marketing campaign strategies and performance goals. Execute and optimize email marketing campaigns for RSM US and RSM Canada enterprise marketing and demand generation programs. Identify optimization opportunities for assigned programs to improve target metrics. Implement targeted testing under the direction of the digital marketing leadership team. Accurately connect Marketo campaigns to CRM to ensure data flow to support defined measurement strategy. Contribute to reporting and analytics as requested. Review peer campaigns for second set of eyes accuracy, identifying errors or disjointed user experiences. Participate in power user training and office hours to ensure consistency across enterprise. Collaborate with the design team to ensure brand assets remain current. Identify opportunities for process improvements and bring them forward to the manager for consideration. Perform other duties as assigned. Job Requirements Bachelor's degree in marketing, communications, digital marketing, or computer science (preferred), or 4 years equivalent business experience. Proficiency with Marketo suite of tools is required. Hands-on experience delivering email marketing and multichannel marketing automation campaigns is essential. Awareness of data sources across the marketing tech stack is preferred. Experience with Workfront project management tool is a plus. Strong command of American English, with excellent written and verbal communication skills to effectively engage with stakeholders in the US and Canada. Comfortable working asynchronously across a global team, with the ability to project manage multiple initiatives simultaneously. Sense of responsibility for campaign objectives and tactic performance across a collaborative work environment with many stakeholders.