Marketing Automation Analyst

The responsibilities for this role include creating and building email templates with mobile responsiveness, utilizing marketing automation tools to define target audiences based on requirements, developing and implementing email campaigns within the marketing automation tool, monitoring campaign progress and results through metrics, analyzing audiences from various data sources, coordinating efforts between creative and audience teams to support marketing campaign success, and taking full ownership and ensuring timely completion of email campaign management. The ideal candidate should have excellent creative experience in building emails with mobile responsiveness, hands-on experience with marketing automation tools, strong knowledge of audience segmentation in MA tools, background in working with different brands within MA platforms, understanding and experience in B2B marketing, familiarity with analytics or reporting platforms, exceptional written and verbal communication skills, effective time management abilities, and be a self-starter capable of multitasking, problem-solving, and project ownership. This role is on a UK shift schedule with fixed Saturday and Sunday offs, requiring availability from 13:30 to 22:00 or 14:30 to 23:00.,