Marketing Automation Analyst

Nibav Lifts

4 - 8 years

9 - 12 Lacs

chennai

Posted:1 day ago| Platform:

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Skills Required

whatsapp marketing salesforce marketing cloud email marketing sms marketing sfmc email studio marketing automation landing page marketing cloud email campaign

Work Mode

Work from Office

Job Type

Full Time

Job Description

Responsibilities:

Create Journey builders and Send Emails:
Develop and send email campaigns to prospects & customers.
Use Automation Tools:
Manage marketing automation platforms, including SFMC and others (e.g., HubSpot, Marketo). Knowledge on Whatsapp marketing tools & SMS marketing tools is a bonus
Segment Audiences:
Use data to segment email lists for targeted messaging.
Analyze Performance:
Track email performance and suggest improvements.
A/B Testing:
Test different email elements to see what works best.
Ensure Compliance:
Make sure emails follow regulations (e.g., GDPR, CAN-SPAM).
Create Journey builders and Send Emails:
Develop and send email campaigns to prospects & customers.

Qualifications:

Experience:
4+ years in email marketing and marketing automation.
Skills:
Knowledge of email platforms (e.g., Mailchimp) and automation tools (including SFMC, HubSpot).
Analytical:
Ability to analyze data and improve campaigns.
Creative:
Good at creating engaging content.
Organized:
Strong attention to detail and organizational skills.

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