Marketing Assistant

Job Title: Marketing Assistant / Manager (Lead Generation & Digital Marketing)

Company: Rangani Engineering Pvt Ltd
Location: Shapar, Veraval, Rajkot
Job Type: Full-time
Experience:

• 1-5 years of marketing / sales experience

Key Responsibilities:1. Lead Generation & Prospecting

• Generate B2B leads via email campaigns, cold calling, LinkedIn outreach, and digital marketing.
• Manage and optimize TradeIndia, IndiaMART, and other B2B portals for lead generation.
• Use data scraping tools (e.g., Apollo, Lusha, or custom scripts) to extract potential client data.
• Maintain a structured lead database (Excel/CRM) for sales follow-ups.

2. Digital Marketing & B2B Portals

• Handle company profiles on TradeIndia, IndiaMART, IndustryNet, and other platforms.
• Run paid campaigns on B2B marketplaces to boost inquiries.
• Monitor competitor activities and adjust strategies accordingly.

3. Content & Brand Communication

• Write product descriptions, blog posts, case studies, and email templates.
• Prepare sales pitches, presentations (PPT), and marketing collaterals.
• Assist in social media updates (LinkedIn, Facebook, Instagram) for brand visibility.

4. Sales Support & Funnel Management

• Qualify leads and pass them to the sales team with proper documentation.
• Track lead conversion rates and optimize follow-up processes.

5. Data Mining & Market Research

• Scrape and analyze industry data, client lists, and competitor info.
• Identify new business opportunities through online directories, exhibitions, and trade shows.

Required Skills & Qualifications:

• Must-Have:
• Experience in B2B lead generation (cold calling, email marketing, TradeIndia/IndiaMART).
• Strong Excel/data management skills (filtering, sorting, CRM updates).
• Basic digital marketing knowledge (Google Ads, LinkedIn, SEO).
• Good content writing & PPT-making ability (for proposals, pitches).
• Experience in engineering/manufacturing sector marketing.
• Knowledge of CRM tools (Zoho, Salesforce, HubSpot).

Why Join Us?

• Direct impact on business growth with measurable KPIs.
• Hands-on experience in B2B industrial marketing.
• Learn and Grow various skills with best machinery manufacturing company in India.

How to Apply?

Send your resume and a short sample (e.g., a cold email template, TradeIndia product description, or a PPT slide) to [Your Email] with the subject:
"Marketing Role – [Your Name] – [Years of Exp]."

Job Types: Full-time, Permanent

Pay: ₹15,000.00 - ₹35,000.00 per month

Schedule:

• Day shift

Supplemental Pay:

• Performance bonus

Work Location: In person