Marketing and Business Development

To proactively promote hospital services in the assigned territory by visiting doctors, clinics, diagnostic centers, pharmacies, corporates, and local communities, with the objective of increasing patient referrals, OPD footfall, and awareness about the hospital’s specialties.

Key Responsibilities:

Doctor & Clinic Engagement:

• Meet and build relationships with general physicians, specialists, and clinic owners to refer patients.
• Share information about hospital specialties, consultants, and health packages.

Community Outreach

• Conduct health awareness campaigns in residential areas, schools, offices, and communities.
• Promote health check-up camps and tie-up events.

Corporate Tie-ups:

• Visit corporate offices and propose preventive health check-up packages or pre-employment screening.
• Explore possibilities for MOUs with HR/Administration departments for employee healthcare.

Referral Development:

• Identify and develop a network of referral partners (doctors, clinics, wellness centers).
• Monitor and track referrals and maintain strong follow-ups to ensure conversion.

Patient Feedback and Service Promotion:

• Collect feedback from patients and referring doctors to improve service quality.
• Ensure that field visits translate into walk-ins or appointments.

Market Intelligence:

• Monitor competitor activity and share insights with the marketing team.
• Identify new localities and areas for expansion or additional promotion.

Reporting and Documentation:

• Maintain a daily visit log and submit weekly activity and progress reports.
• Track targets and KPIs as per management direction.

Key Skills & Competencies:

• Excellent interpersonal and communication skills
• Strong relationship-building abilities
• Self-motivated and target-oriented
• Familiarity with the local geography and healthcare ecosystem
• Basic knowledge of hospital services and specialties
• Time management and reporting discipline

Qualifications & Experience:

• Bachelor’s degree (preferably in Marketing, Business, or Life Sciences)
• 1–3 years of experience in field sales, preferably in healthcare, diagnostics, or pharma
• Fluency in local language and English
• Two-wheeler with valid driving license (preferred)

Performance Metrics (KPIs):

• Number of daily field visits
• Monthly new patient registrations through outreach
• Referral conversion rate
• Corporate tie-ups and camp activations
• Retention and satisfaction rate of referral partners

Job Types: Full-time, Fresher

Pay: Up to ₹15,000.00 per month

Benefits:

• Health insurance
• Paid time off

Schedule:

• Day shift

Supplemental Pay:

• Performance bonus
• Quarterly bonus
• Yearly bonus

Ability to commute/relocate:

• Bhopal, Bhopal, Madhya Pradesh: Reliably commute or planning to relocate before starting work (Preferred)

Experience:

• Field sales: 1 year (Preferred)

Work Location: In person

Expected Start Date: 01/08/2025