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Marketing Analytics

Marketing Analytics

LatentView Analytics

6 years

3 - 9 Lacs

Chennai

Posted:3 weeks ago| Platform: GlassDoor logo

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Skills Required

marketing analytics measurement effectiveness seo support development consulting data communication storytelling management diversity

Work Mode

On-site

Job Type

Part Time

Job Description

Role: Assistant Manager – Marketing Analytics
Experience: 6 to 8 years
Location: Chennai, Bangalore

Job Description:

We are looking for a strategic and hands-on professional with strong expertise in marketing analytics to join our team as an Assistant Manager. This role involves collaborating closely with solution teams, engaging with entity heads and growth leaders, and driving impactful client conversations. You will play a key role in articulating value propositions, leading prospect discussions, and contributing to business growth through your marketing analytics expertise.

Key Responsibilities:

Act as a marketing analytics consultant during prospect and client engagements, effectively translating business challenges into analytical solutions.

Serve as a Subject Matter Expert (SME) in specific areas such as:
Marketing ROI
Campaign effectiveness
Brand management
Media/channel performance
Bring deep expertise in one or more of the following areas:
Marketing measurement frameworks
Campaign and customer journey analytics
Brand analytics and sentiment tracking
Media effectiveness (TV, digital, offline)
Social media analytics
SEO/SEM optimization
Digital marketing performance measurement
Independently lead and handle prospect calls and contribute to winning deals in the marketing analytics space.
Support business development initiatives by crafting compelling narratives and analytics-driven proposals.

Required Skills & Qualifications:

6–8 years of experience in marketing analytics, consulting, or related roles.
Proven ability to lead client conversations and offer strategic insights based on data.
Strong understanding of advanced analytics/data science as applied to the marketing domain.
Experience working with cross-functional teams to build and present analytics solutions.
Demonstrated business development acumen, especially in analytics-driven environments.
Excellent communication, storytelling, and stakeholder management skills.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status.

Job Snapshot

Updated Date

30-06-2025

Job ID

J_3514

Location

Chennai, Tamil Nadu, India ..+ 1

Experience

6 - 8 Years

Employee Type

Permanent

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