Marketing Analytics

Role Overview: At Virohan, a Healthcare focused Ed-Tech company, you will play a crucial role as the Marketing Analytics Lead. Operating at the intersection of Edtech and Healthcare, you will have the opportunity to establish an Analytics Powerhouse for Marketing and contribute to the growth of the organization. If you are a problem solver who thrives on details and numbers, this role is for you. Key Responsibilities: - Establish an Analytics Powerhouse for Marketing by optimizing database structure, pipelining, and developing automated dashboards and reports for data-driven decision-making. - Unify Leads Data to extract insights and enhance Marketing & Sales efficiency through alignment of stakeholders across marketing, sales, and product. - Manage event tracking and integrations with digital marketing channels to drive performance marketing efficiency. Qualifications Required: - 2-3 years of experience in analytics, business intelligence, product marketing, digital marketing, or product management. - Proficiency in SQL & Excel. - Strong analytical skills and problem-solving abilities with a rational approach. - Previous experience in tracking & measurement, dashboard creation, and reporting. - Exposure to lead generation & marketing, and familiarity with Python would be advantageous. Note: Additional details about the company were not provided in the job description.,