Marketing Analyst

Our client is the next-gen LegalTech ecosystem designed exclusively for plaintiff personal injury law firms. With cutting-edge, cloud-based solutions, they help firms streamline operations, improve collaboration, and deliver better outcomes for their clients. Trusted by leading law practices across the U.S., the company empowers legal professionals with tools to manage cases, automate workflows, and drive growth. Their mission is to transform the way law firms operate by combining deep industry expertise with innovative technology. As a part of the team, you'll work at the intersection of legal services and SaaS innovation, contributing to a product that makes a real difference in people's lives.

Role Overview

As a key partner to the Senior Digital Marketing Manager, the Marketing Analyst will plan, launch, and optimize revenue-driving programs across paid media, SEO/AEO, marketing automation, and web platforms. This role requires a balance of strategic thinking and hands-on execution, leveraging data, creative insights, and tools such as GA4, Google Tag Manager, HubSpot/Marketo, Salesforce, WordPress, and AI-driven technologies.

Key Responsibilities

• Paid Media & Funnel Optimization

Manage and optimize campaigns across Google Ads, Meta, and LinkedIn to generate qualified demo requests.

Oversee targeting, budget allocation, experimentation, and landing page alignment.

Run A/B tests to improve CTR, conversion rates, and CPL.

• Tracking, Analytics & Attribution

Implement and audit GA4, GTM, and pixel tracking to ensure accurate campaign data and CRM attribution.

Administer dashboards (GA4, Looker Studio, HubSpot) for weekly funnel and performance reporting.

Maintain marketing KPIs such as MQLs, SQLs, CPL, ROAS, and CAC.

Marketing Automation & CRM

Build and optimize workflows, lead scoring, and lifecycle segmentation in HubSpot/Marketo.

Ensure clean CRM data, Salesforce integration, and effective nurture journeys.

Qualifications

3 + years of experience in performance or growth marketing, ideally within B2B SaaS or legal-tech.

Proven expertise in Google Ads, Meta Ads Manager, LinkedIn Ads, GA4, Google Tag Manager, and Looker Studio.

Strong SEO and AEO knowledge, including technical audits, schema markup, and AI-driven optimization.

Hands-on experience with HubSpot/Marketo and Salesforce CRM.

Proficiency with WordPress, HTML/CSS, and CRO testing tools.

Advanced analytical skills in SQL, Excel, or Sheets with strong attention to data hygiene.