Marketing Analyst

Role &

• Data Analysis & Insights

• Collect, organize, and analyze data from various marketing channels including digital campaigns, dealer/distributor networks, exhibitions, and CRM systems.
  
• Monitor campaign performance (ROI, lead generation, engagement metrics) and prepare actionable insights.
  
• Maintain marketing performance dashboards and reports for management review.
  

• Market & Competitor Research

• Conduct in-depth market research to track industry trends in automotive batteries, solar solutions, and power products.
  
• Benchmark against competitors on pricing, product positioning, and promotional strategies.
  

• Channel Performance Monitoring

• Evaluate dealer/distributor performance through marketing data and sales trends.
  
• Provide recommendations for improving territory coverage, lead conversion, and channel marketing ROI.
  

• Collaboration & Reporting

• Work closely with the sales, product, and digital marketing teams to align strategies.
  
• Present reports and insights to senior leadership in a clear and actionable format.
  

• Tools & Technology

• Use Google Analytics, CRM platforms (Zoho/Salesforce), and Excel/Power BI to compile and visualize marketing data.
  
• Ensure accuracy and consistency of marketing and customer databases.

Preferred candidate profile