Posted:1 day ago|
Platform:
Work from Office
Full Time
Conduct end-to-end marketing campaign measurement including A/B testing, lift studies, and ROI analysis. Develop and implement customer segmentation frameworks to enhance targeting and personalization. Translate complex data into clear, actionable insights for senior business stakeholders. Write advanced SQL queries to extract, manipulate, and analyze large datasets. Apply statistical techniques (t-tests, regression, sampling, causal inference, etc.) to evaluate campaign performance. Build interactive dashboards and reporting frameworks using Tableau/BI tools for self service insights. Collaborate with cross-functional teams including Product, Marketing, and Finance to support strategic initiatives.
EXL
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