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Market Research

Market Research

SIGNICENT

3 - 7 years

0 Lacs

punjab

Posted:1 day ago| Platform: Shine logo

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Skills Required

market research forecasting secondary research primary research data analytics data validation company profiling data analysis trend analysis statistical analysis excel qualitative research report preparation data triangulation prospect contact list creation quantitative modeling market trend analysis market size estimation

Work Mode

On-site

Job Type

Full Time

Job Description

The role involves performing competitive market research, creating excel-driven quantitative models and business assumptions, and utilizing quantitative and qualitative market research. Secondary research is conducted to identify data points such as production and consumption of product commodities. Primary research is undertaken to generate insights into current market trends and forecasting with key opinion leaders. Data analytics techniques are used for trend analysis, data validation, and triangulation. Various sources and technologies are utilized to create high-quality prospect contact lists for integrated marketing campaigns. Company profiling involves analyzing market share, product portfolio, new launches, product recalls, and mergers & acquisitions. Data collected from primary, secondary sources, and databases is collected and analyzed to track marketing and sales trends, estimate market size, and forecast market trends. Reports of findings are prepared, illustrating data graphically and translating complex findings into written text. Additionally, the role may involve performing any other reasonable duties required by management from time to time.,

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