Market Research Internship in Bangalore

We are looking for a motivated and detail-oriented Market Research Intern to support strategic insights and lead generation efforts for our coffee products, specifically in the instant coffee and coffee pods category. This internship offers hands-on experience in market analysis, competitor benchmarking, and corporate outreach planning, with an opportunity to make a tangible impact on brand growth and visibility.

Key Responsibilities

Phase 1: Instant Coffee & Coffee Pods Landscape Analysis

Category Mapping

Identify and map top brands in the instant coffee and coffee pods category across:Modern Trade (e.g., Nature’s Basket, Foodhall, etc.)E-commerce Platforms (Amazon, Flipkart)Quick Commerce Apps (Swiggy Instamart, Blinkit, Zepto, BigBasket, etc.)

Competitor Benchmarking

Collect and analyze data on:Pricing strategiesPack sizes and SKUsBranding, positioning, and key USPsCustomer reviews and ratingsPhase 2: Lead Generation – Corporate Gifting

Lead Research & Shortlisting

Identify potential B2B clients (corporates, startups, HR/Marketing decision-makers) aligned with the brand’s target profile.

Database Creation

Structure a database capturing contact details, company background, occasion (if applicable), and lead status.

Outreach Support

Draft outreach pitches/emails and assist the team in scheduling introductory discussions or follow-ups.

Who You Are

A current student or recent graduate in Marketing, Business, or a related field.Strong research and analytical skills with attention to detail.Proficient in MS Excel/Google Sheets and internet-based research.Excellent written and verbal communication skills.Interest in the F&B or consumer goods industry is a plus.

What You’ll Gain

First-hand experience in category and competition analysis.Understanding of how data informs business and marketing decisions.Exposure to corporate gifting and B2B lead generation strategies.Opportunity to work closely with cross-functional teams.Interested candidates can Directly share their cv at - payal.kansari@thirdwavecoffee.inAbout Company: Third Wave Coffee Roasters tracks its origins to the city of Bangalore and is dedicated to bringing the best of coffee. It was born from a genuine need of improving the quality of coffee experiences in India. We borrow our name from some of the best practices between coffee bean farmers and retailers who invest tremendous time in understanding the growing conditions of the coffee - now known as the third wave of coffee movement'. We do the same.