Manager Strategic Initiatives (5-12 years experience)| Economictimes.com| Noida

About Times Internet

At Times Internet, we create premium digital products that simplify and enhance the lives of millions. As India’s largest digital products company, we have a significant presence across a wide range of categories, including News, Sports, Fintech, and Enterprise solutions.

Our portfolio features market-leading and iconic brands such as TOI, ET, NBT, Cricbuzz, Times

Prime, Times Card, Indiatimes, Whatshot, Abound, Willow TV, Techgig and Times Mobile among many more. Each of these products is crafted to enrich your experiences and bring you closer to your interests and aspirations.

As an equal opportunity employer, Times Internet strongly promotes inclusivity and diversity. We are proud to have achieved overall gender pay parity in 2018, verified by an independent audit conducted by Aon Hewitt.

We are driven by the excitement of new possibilities and are committed to bringing innovative products, ideas, and technologies to help people make the most of every day. Join us and take us to the next level!

About the Business Unit

About

The Role: Not a Seller, But a Strategic Architect

We are seeking an enterprising, articulate, and highly creative Brand Solutions Specialist. This is not a role for a "space seller." We are looking for a master storyteller who can build narratives that bridge the gap between an advertiser’s pain points and ET’s platform strengths.

Your mission is to create high-impact Intellectual Properties (IPs) and comprehensive advertiser options across all formats—display, video, branded content, and non-traditional digital media.

Key Responsibilities

1. IP Development:

   Conceptualize and build scalable Intellectual Properties (Digital Summits, Award Series, Video IPs) that align with ET’s legacy and meet long-term business priorities.

2. Problem-Solving Narratives:

   Deeply understand advertiser business challenges. Create bespoke solutions that address these "pain points" rather than offering off-the-shelf inventory.

3. Masterful Pitching:

   Design and deliver visually stunning, logically persuasive pitch decks. You must be able to sell a vision to CMOs and Brand Managers.

4. Strategic Sync:

   Ensure all concepts play to ET’s core strengths: Trust, Authority, and Access.

5. Cross-Functional Leadership:

   Work with Sales to identify opportunities, and with Product, Tech, Design, and Content teams to bring your concepts to life.

The Ideal Candidate

The Storyteller:

The Explorer:

The Marketer:

The Diplomat:

The Enterprising Mind:

Why Economictimes.com?

Scale: Your work will influence the most powerful audience in the country.

Innovation: Freedom to experiment with video, podcasts, immersive long-reads, and interactive tech.

Legacy + Future: Be part of a brand that commands respect while leading digital transformation.

Eligibility-

Experience- 5- 12 years

Location- Noida