Manager / Sr. Manager Content and Communication

Roles and Responsibilities:

• Developing, managing, and executing a comprehensive, full-funnel content marketing strategy and a production calendar focused on C-level business audiences.
  
• Collaborating with cross-functional teams (Product, Technology, Sales etc.) to create various types of marketing collaterals such as brochures, case studies, e-books, whitepapers, landing pages, press releases, and more.
  
• Conducting secondary research and ideating to produce engaging digital content assets such as blog posts, video scripts, infographics, cold emails, newsletters, and social media posts.
  
• Repurposing existing content and creating new ideas to drive traffic, engagement, and business leads.
  
• Implementing SEO best practices to improve content visibility and organic traffic.
  
• Taking full ownership of content production and assisting team members with other written materials as needed.
  
• Coordinating media outreach and communication requirements for events from time to time.
  
• Managing freelance writers when required
  

Key skills required for the role:

• 8+ years of experience in content writing or marketing communication, preferably in the B2B financial technology sector.
  
• Demonstrated ability to learn quickly, adapt to changing circumstances, and manage multiple priorities.
  
• Strong understanding of which platform is best suited for different types of content.
  
• Proficiency in conducting secondary research in B2B financial technology domain.
  
• Good time management and interpersonal skills.
  
• Data-driven approach with a good understanding of Google Analytics, social media analytics, and other relevant tools.
  
• Experience in online community building.
  
• Expertise in AP Stylebook (or any other international style guide) will be an added advantage
  

The company offers a range of employee benefits including:

• Cashless medical insurance for employees, spouses, and children
  
• Accidental insurance coverage
  
• Life insurance coverage
  
• Complementary lunch coupon
  
• Company-paid transportation
  
• Access to online learning platforms such as Udemy.
  
• Retirement benefits including Provident Fund (PF) and Gratuity
  
• Sodexo benefits for income tax savings
  
• Paternity & Maternity Leave Benefit
  
• National Pension Saving