Manager- Social Media

Job Description

Role Scope: To lead the planning, execution, and optimization of Narayana Health’s social media presence across platforms, ensuring consistent brand communication, patient engagement, and alignment with business and marketing goals. The role will drive content, performance, and partner management to strengthen NH’s digital voice and visibility. Experience & Qualifications: 7 - 10 years of experience in Social Media Marketing Graduation/ Post Graduation in Marketing & Communication Experience in healthcare will be an added advantage Key Deliverables: 1. Social Media Strategy & Planning Design and implement a comprehensive social media strategy aligned with business and marketing goals. Stay updated with trends, tools, and emerging platforms to maintain a cutting-edge presence. Plan annual and monthly campaign calendars based on key hospital events and focus areas. 2. Content & Channel Management Oversee development and publishing of high-quality, brand-consistent content across all platforms. Coordinate with agencies for visual design, copywriting, and video production. Ensure timely scheduling, messaging consistency, and audience relevance. 3. Performance Monitoring & Budgeting Track and analyze performance metrics (engagement, reach, conversion) to inform strategy refinements. Generate reports and insights for senior leadership review. Manage the social media budget, including asset creation and promotional spends. 4. Partner & Cross-Functional Collaboration Lead day-to-day coordination with external partners/agencies on campaigns and content. Liaise with finance and procurement teams for monthly invoicing and approvals. Ensure seamless alignment with broader digital marketing and communication initiatives. 5. Leadership, Governance & Brand Alignment Guide and mentor a team of social media specialists, ensuring continuous learning and performance. Uphold the hospital’s brand voice, especially during high-impact campaigns or crisis communication. Manage and respond to public feedback or issues with professionalism and care. Key Skills: Excellent written communications skills Experience in campaign designing, planning & execution, budgeting and analysis. Experience working closely with advertising/design agencies Agility & Adaptability to work under dynamic work environment