Manager- Social Media

Job Description

Key Responsibility Statement % of Time Strategy Development: 20% Develop and implement a comprehensive social media strategy aligned with overall business and marketing goals. Identify and evaluate new social media trends, tools, and applications to ensure the company's social media presence is cutting-edge. Content Creation and Management: 25% Oversee the creation of high-quality, engaging, and brand-aligned content for all social media channels. Coordinate with the content, design, and video production agencies to produce compelling visuals and multimedia content. Schedule and publish social media posts, ensuring consistency in voice and messaging. Partner Management: 15% Manage partners/agencies for day-to-day work, strategy discussions, performance of campaigns. Performance Analysis: 15% Monitor, analyse, and report on social media performance metrics using tools and native platform insights. Adjust strategies based on data to optimize engagement, reach, and conversion rates. Provide regular performance updates to senior management. Budgeting: 5% Plan and prepare the budget for Social Media, including – Asset development & Promotional plans. Finance & Purchase: 5% Work closely with the finance and purchasing team at corporate for submission of monthly invoices and invoice clearance. Team Leadership & People Responsibility: 10% Lead and mentor a team of social media specialists, providing guidance, training, and performance feedback. Coordinate with cross-functional teams to ensure social media activities are integrated with broader marketing campaigns. Brand Advocacy: 5% Ensure all social media activities align with the company's brand values and voice. Manage any social media crises or negative feedback with professionalism and strategic communication. Section Four: Key Interactions Internal: Align with the teams internally to deliver the social media campaigns and strategy Purchase & Finance Team – To ensure timely approvals and payments. External: Creative Agencies, Media Buying Agencies, Production house & other agencies to discuss the creative requirement and execution plan. Section Five: Knowledge, Skills and Experience Educational qualifications/Certification (Threshold educational background required to execute the role) Graduation/ Post Graduation in Marketing & Communication Relevant experience (Type/ Nature and years of relevant experience required to execute the role) 8-10 years of experience Excellent written communications skills Experience in campaign designing, planning & execution, budgeting and analysis. Worked closely with advertising/design agencies Threshold skills and capabilities required to execute the role Behavioural: Agility & Adaptability to work under dynamic work environment