Manager - Sales

Job Title
Manager - Sales

About the Function:
Our Sales team love building relationships, connecting with customers to sell our much-loved brands in new and vibrant markets where they can thrive. They help sell our iconic brands across 180 countries every year.

We're operating across different markets, channels, and areas of expertise. Using your curiosity and passion, you'll make the most of consumer insight and digital platforms, reaching new customers, markets, and celebrations to help us achieve our growth potential. We'll support your learning and growth as you develop your career with us and work with people across our business to realise your fullest potential.

About the Role

To drive sustainable growth of Diageo's Prestige On-Premise and Key Accounts portfolio in the assigned region by delivering volume, market share, visibility, and customer engagement targets. This role will combine strategic account management with on-ground execution, ensuring Diageo brands are the preferred choice in premium on-trade outlets.

Key Responsibilities

Commercial Delivery:

• Ensure Width of Distribution (WOD) and brand availability across targeted prestige on-premise outlets.

• Secure menu listings for Diageo brands in the relevant product categories and ensure back bar visibility.

• Maintain Diageo's market share consistently against competition.

• Drive consistent volume growth across all managed accounts.

Outlet & Execution Excellence:

• Adhere to planned outlet visit schedules and ensure full coverage of priority accounts.

• Maintain Trax score above 80% by delivering execution standards consistently.

• Ensure agreed activation calendar is implemented with excellence in collaboration with internal and external stakeholders.

Strategic Account Management:

• Develop Joint Business Plans (JBP) with key customers to align growth objectives and investment priorities.

• Lead execution of national key account events, growth drivers, and strategic agendas in the region.

• Plan and manage QDVP spends effectively to maximize ROI and commercial impact.

Spend & Resource Management:

• Monitor and control trade and activation budgets, ensuring optimal utilization in line with commercial priorities.

• Track and evaluate ROI of investments across accounts.

Leadership & People Management:

• Lead, develop, and motivate a team to deliver KPIs, ensuring low attrition and high engagement.

• Delegate effectively while monitoring performance through regular reviews and coaching sessions.

• Facilitate skill development and capability building through structured training and mentoring.

• Conduct periodic performance assessments and provide actionable feedback to enhance team delivery.

Qualifications & Experience:

• Graduate/MBA with 5 - 8 years of sales experience, preferably in FMCG, Alcobev, or luxury lifestyle segments.

• Proven track record in on-trade/key account management.

• Strong commercial acumen with experience in trade spend management.

• Experience in leading teams, performance coaching, and people development.

Key Skills & Competencies:

• Strong negotiation & relationship-building skills.

• Excellent communication & presentation abilities.

• Analytical thinking & data-driven decision-making.

• Execution excellence & attention to detail.

• Ability to influence stakeholders across levels.

• High adaptability in a dynamic market environment.

Flexible Working Statement:

Flexibility is key to our success. Talk to us about what flexibility means to you so that you're supported to manage your wellbeing and balance your priorities from day one.

Diversity statement:

Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.

We embrace diversity in the broadest possible sense. This means that you'll be welcomed and celebrated for who you are just by being you. You'll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.

Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.

Feel inspired Then this may be the opportunity for you.

If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.