7 - 12 years
9 - 12 Lacs
Posted:2 weeks ago|
Platform:
Work from Office
Full Time
Role & responsibilities The activities and strategies a company uses to keep existing customers engaged and continuing to do business with them over time. Narrower and more focused on the period after the initial purchase. It centers on building loyalty, reducing churn (customer loss), and maximizing the lifetime value of each customer. To increase the percentage of customers who remain loyal to the company and make repeat purchases. It's about fostering long-term relationships. Primarily focused on the period after the initial transaction and on maintaining the relationship over the long term. Customer Churn Rate, Customer Lifetime Value (CLTV), Repeat Purchase Rate, Retention Rate. Proactive strategies including loyalty programs, personalized communication, and excellent ongoing service. Reactive strategies involve addressing customer complaints and trying to win back lost customers. Monitoring end-to-end management of loyalty programs for brands, ensuring seamless execution and customer satisfaction , Developing frameworks for strategic inputs, operations, and execution of customer engagement campaigns, driving customer retention and revenue growth ? Collaborating with CRM tech and analytics partners for planning and execution of customer engagement initiatives, optimizing campaign effectiveness . Devising effective CRM strategies to drive repeat purchases and higher wallet share, contributing to overall business growth . Directing overall customer retention activities and managing escalations, ensuring timely resolution and customer satisfaction
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