Manager Product Planning

Job Code:

Role Overview

The Manager Product Planning will lead category insights, identify opportunity areas, and conceptualize new products aligned with business strategy. The role requires strong analytical skills to interpret industry data, understand customer requirements, plan product refresh cycles, and create segment-specific product roadmaps. The manager will work cross-functionally across engineering, marketing, sales, and finance to drive end-to-end product planning, ensuring successful launches and lifecycle management.

Key Responsibilities

1. Category & Market Analysis

• Analyze market trends, competitor benchmarking, customer needs, and industry data to identify new product opportunities.

• Conduct feasibility studies and create structured problem definitions to guide product planning decisions.

2. Product Conceptualization & Roadmap Creation

• Develop product concepts based on customer insights, business needs, and technological trends.

• Prepare segment-wise product roadmaps for new development and timely product refreshes.

• Translate customer and market requirements into cost-effective, compliant product specifications.

3. Product Life Cycle Management

• Develop and manage product lifecycle plans from ideation to launch and beyond.

• Monitor product performance and recommend improvement actions across the lifecycle.

• Ensure alignment of product strategies with long-term business goals.

4. Cross-Functional Collaboration

• Work with engineering, design, finance, manufacturing, sourcing, and marketing teams to ensure seamless execution.

• Prepare detailed business cases, including market sizing, revenue potential, cost analysis, and profitability.

• Support marketing teams in go-to-market strategy development, product positioning, and launch planning.

5. Compliance & Regulatory Alignment

• Ensure product plans adhere to all regulatory norms applicable to domestic and international markets.

• Coordinate with compliance teams to track regulatory changes affecting product portfolios.

Technical & Functional Skills Needed

• Product Planning

• Data Analysis & Market Analytics

• Understanding of Customer Requirements

• Product Lifecycle Management

• Cross-Functional Collaboration

• Exposure to International Markets

• Strong Knowledge of Market Trends

• MBA in Marketing (preferred)

Compensation

CTC Range: