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Manager Product Marketing

Manager Product Marketing

Comviva Technology

6 - 11 years

12 - 13 Lacs

hubli mangaluru mysuru bengaluru belgaum

Posted:1 day ago| Platform:

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Skills Required

product management campaign management social media analytical market research brand awareness digital marketing product marketing analytics crm

Work Mode

Work from Office

Job Type

Full Time

Job Description

Manager / Senior Manager Product Marketing (Comviva)

Role Overview

As a Manager or Senior Manager Product Marketing at Comviva, you will play a pivotal role in driving the go-to-market strategy, positioning, and demand generation for Comviva s fintech and digital solutions. You will collaborate closely with product, sales, and marketing teams to create compelling narratives, enable sales, and accelerate product adoption across global markets.

Key Responsibilities

Content Marketing Sales Enablement

Develop and manage a diverse portfolio of marketing assets, including case studies, videos, flyers, blogs, infographics, playbooks, e-books, and newsletters.
Lead the creation and execution of webinars, podcasts (internal and external), and customer interviews/testimonials to showcase product value and customer success.
Conceptualize and deliver hero content such as coffee table books to reinforce Comviva s thought leadership and innovation.
Equip sales teams with effective collateral, pitch decks, and enablement tools to drive pipeline growth and conversion.

Product Evangelism

Drive product awareness through strategic PR initiatives, award submissions, and analyst relations.
Secure and amplify analyst mentions and industry recognition to position Comviva as a market leader.
Serve as a key spokesperson for the product portfolio in industry forums, events, and media interactions.

Demand Generation Performance Marketing

Design and execute integrated demand generation campaigns targeting key personas and verticals.
Lead performance marketing initiatives for both brand awareness and lead generation, leveraging digital channels and analytics.
Organize and represent Comviva at industry events, conferences, and webinars to build relationships and generate leads.

Communication

Manage targeted communications, including mailers for wins, product releases, analyst coverage, and awards.
Drive engagement and thought leadership via LinkedIn and other social media platforms.

Market Customer Insights

Conduct market research, competitor analysis, and customer feedback loops to inform product positioning and roadmap decisions.
Develop and refine buyer personas and value propositions based on deep market and customer understanding.

Cross-Functional Collaboration

Partner with product management, engineering, and sales to align messaging, launch plans, and customer engagement strategies.
Lead cross-functional teams for product launches and major marketing initiatives.

Qualifications Experience

MBA/PGDM in Marketing, Business, or related field.
6+ years of B2B product marketing experience, preferably in fintech, enterprise SaaS, or digital technology domains
Demonstrated success in developing go-to-market strategies, sales enablement, and demand generation programs.
Strong experience in content creation, campaign management, and digital marketing.
Excellent written and verbal communication skills; ability to craft compelling narratives and deliver persuasive presentations.
Proven ability to work cross-functionally and influence stakeholders at all levels.
Analytical mindset with experience in measuring and optimizing marketing performance.
Creative, resourceful, and detail-oriented with strong project management skills.

Preferred Attributes

Prior experience in fintech or payments technology marketing.
Experience working in global or multi-regional marketing roles.
Familiarity with marketing automation, CRM, and analytics tools.
Passion for innovation, storytelling, and driving business impact through marketing.

Location: Bangalore, India
Reporting to: Head of Product Management Group

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Manager Product Marketing