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Arctic Wolf Networks
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Manager, Marketing Technology & Database Management

Manager, Marketing Technology & Database Management

Arctic Wolf Networks

5 - 7 years

12 - 17 Lacs

bengaluru

Posted:2 days ago| Platform:

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Skills Required

career development outbound data analysis analytical information security genetics marketing operations data quality security operations sql

Work Mode

Work from Office

Job Type

Full Time

Job Description

Primary Responsibilities and Duties

Partner with Senior Marketing Analyst to d evelop and implement database marketing strategies to achieve business objectives , including customer acquisition, retention and engagement

Partner with Senior Marketing Analyst to develop segmentation strategies within the marketing database so the teams communicating to the database can access cohorts of contacts to market to in a speedy and efficient way

Oversee the maintenance, security and integrity of the marketing database, ensuring that data quality and compliance with external and internal regulations and policies

Set standards around database health and work with the marketing leadership team to develop strategies to improve the quality and health of our database

Work with cross-functional teams, including IT to ensure seamless data integration across Go-To-Customer systems and tools.

Stay up to date on latest customer data trends and requirements ( e.g. GDPR, CAN-SPAM), ensuring our teams have appropriate guidance and safeguards to comply with all regulations

Act as air traffic control for our outbound email communications, ensuring we are communicating in a timely , appropriate manner and not over saturating any cohort of contacts in our database.

Plan, create, and deploy targeted email campaigns, including newsletters, product announcements, and automated drip series

Support list import and cleaning process for Marketing campaigns into Marketo

Key Skills

High level of proficiency in Marketing Automation Tools, Marketo preferred

Able to translate data insights for business stakeholders. Solid understanding of data segmentation and targeting and the importance of data quality and consistency

Motivated, detail-focused, collaborative

Proficiency in database management systems (like SQL) and marketing automation platforms

Strong analytical and data analysis skills, excellent communication (written and verbal) and interpersonal abilities, creative thinking, and problem-solving.

Minimum Qualifications

5-7 + years Marketing Operations experience, ideally within sizeable B2B companies

Environment and Physical Demands

Work is primarily sedentary in nature and can be executed sitting or standing positions in an office environment.

Requires ability to utilize technology related to using a keyboard, verbal communication, and work with device screens which require visual acuity.

If located in a company office, often requires the mobility to physically navigate the space .

In the event of business travel, mobility sufficient to utilize public and private transport and navigate to essential locations.

May include moving or lifting of 25 pounds or less ( e.g., office chair, reams of paper) .

Travel Requirements

Typically 10% or less of business travel

Exemption Status to be reviewed by Legal

Exempt

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