Manager - Marketing

We are seeking a detail-oriented, innovative, and collaborative Web Specialist to lead the planning, execution, and optimization of our web presence. This role is critical to driving user engagement, ensuring high-performing websites, and aligning digital strategies with overall business goals.

Key Responsibilities:

Website Strategy & Management:

• Manage and execute the overall strategy for the company s website(s), ensuring
• alignment with brand identity and business objectives.
• Web Design & Development Oversight:
• Supervise the design, development, testing, and deployment of web pages and features.

User Experience (UX) Collaboration:

• Work with designers, developers, and content creators to improve navigation, layout, and overall user experience.

Project Management:

• Manage web-related projects, including scoping, planning, timelines, and quality assurance, ensuring on-time and on-budget delivery.

Performance Optimization:

• Optimize website speed, responsiveness, mobile usability, and core web vitals.

Team Leadership:

• Lead and mentor cross-functional teams, assign tasks and track progress of web development activities.

Technical Oversight:

• Maintain website functionality, security, and browser/device compatibility.

IT Collaboration:

• Partner with IT teams to resolve technical issues and maintain secure infrastructure.

Analytics & Reporting:

• Use Google Analytics, Google Tag Manager, and other tools to analyze traNic, user behavior, and performance. A/B Testing & Conversion

Optimization:

• Conduct experiments to enhance user experience and drive conversions.

Cross-Department Collaboration:

• Coordinate with digital marketing, Marketing sales, and content teams to ensure unified messaging.

Vendor & Project Management:

• Liaise with third-party vendors to manage web projects and ensure timely delivery.

Trend Monitoring:

• Stay updated with emerging web technologies, standards, and trends.

Accessibility Compliance:

• Ensure website meets WCAG and other accessibility standards to provide inclusive digital experiences.

Data Privacy Compliance:

• Implement website features and policies that comply with regulations like GDPR, CCPA, and others.

Legal & Policy Compliance:

• Maintain accurate terms of use, privacy policies, cookie notifications, and other required web legal documentation.

Technical Skills Required:

• Proficiency in HTML, CSS, JavaScript, and content management systems (eg, WordPress, Drupal,).
• Experience with SEO best practices and technical SEO.
• Familiarity with web performance optimization tools (eg, Google PageSpeed Insights, Lighthouse).
• Knowledge of accessibility standards (WCAG) and implementation.
• Experience with web analytics tools (eg, Google Analytics, GA4, Hotjar, Google Tag Manager, Microsoft Clarity, HubSpot form integration).
• Understanding of security protocols, including HTTPS, SSL certificates, and web application firewalls.
• Knowledge of data privacy regulations and web compliance frameworks (eg, GDPR, CCPA). Proficiency in project management tools (eg, Trello, Jira, Monday.com)

Soft Skills Required:

• Strategic Thinking: Ability to align website initiatives with broader business objectives.
• Leadership & Team Management: Experience managing cross-functional teams and external partners.
• Strong Communication: Clear written and verbal communication skills, ability to collaborate with both technical and non-technical stakeholders.
• Problem-Solving: Ability to troubleshoot complex issues and find eNective solutions.
• Attention to Detail: High standards for quality assurance and user experience.
• Adaptability: Comfortable working in a fast-paced, evolving digital landscape.
• Time Management: Skilled at prioritizing tasks and managing multiple projects simultaneously.
• Analytical Mindset: Ability to interpret data and translate insights into action.

Key Performance Indicators (KPIs):

• Increase in website traNic and user engagement metrics.
• Improved SEO performance and higher search engine rankings.
• Timely delivery and deployment of web projects.
• Positive user feedback and improvements in user experience.
• Compliance with accessibility, privacy, and legal regulations.