Manager - Marketing

Role Overview: As the Marketing Manager for the division and business units in India, your primary responsibility will be to develop and lead the annual marketing plan. You will work closely with Division and BU Heads to ensure alignment with short-term goals and long-term strategies. Your role will involve supervising marketing campaigns, managing customer-facing events, and driving integrated marketing communications. Key Responsibilities: - Develop and lead the annual marketing plan for the division and business units, including budgeting and goal setting. - Ensure consistent brand voice and image across all business units, product lines, events, and promotional materials. - Supervise the execution and performance of marketing campaigns and CRM initiatives. - Plan and manage customer-facing events to enhance brand experience. - Work closely with the GEA India management team and country Managing Director on strategic programs. - Collaborate with the Global and/or Divisional Marketing team for alignment of marketing strategies. - Recommend and implement communication programs to enhance brand engagement and lead generation. - Create messaging strategies and targeted campaigns to strengthen the company's public image. - Manage internal communications and produce marketing collaterals adhering to brand guidelines. - Track and report ROI for marketing campaigns and participate in industry discussions for networking. Qualifications Required: - Strategic Marketing & Planning - Corporate Communications - CRM Tools & Analytics - Marketing Budget Management - Cross-Functional Collaboration - Digital & Print Media Expertise - Marketing Event Planning & Execution - Marketing Collateral / Material Design - Social Media Strategy & Management - Internal Communication - ROI Tracking & Campaign Evaluation - Industry Networking & Thought Leadership Additional Company Details: The company prefers candidates with a Masters degree in Marketing, Business Administration, Communications, or a related field. They also look for candidates with 15-20 years of relevant experience in a marketing role, preferably in a multi-business and multi-national environment. Experience in the Engineering industry is considered an added advantage. The ideal candidate should have proven experience in managing budgets and developing marketing strategies. If this opportunity interests you, please click apply above to access our guided application process.,