Manager - Marketing

Job Description

Job Summary: The Marketing Manager will be responsible for planning, implementing, and executing both digital and offline marketing strategies. This individual will lead day-to-day campaign management, coordinate with agencies and internal teams, analyze market trends, and ensure that Red Taxis brand is consistently represented across all channels. The role demands a mix of strategic thinking and hands-on execution. Key Responsibilities: Strategy & Planning: Plan and execute marketing strategies from a new product service launch perspective. Identify key customer segments and define marketing strategies for acquisition, engagement, and retention. Conduct market research to understand customer behaviour, competitor strategies, and industry trends. Digital Marketing: Manage digital campaigns across Google Ads, Meta(Facebook/Instagram), YouTube, and programmatic platforms. Lead SEO, SEM, app marketing, retargeting, and performance marketing efforts. Analyze performance metrics (CPC, CTR, CPA, ROI) and optimize campaigns accordingly. Use marketing automation and CRM tools (e.g., HubSpot, MoEngage, CleverTap) for lead nurturing and retention. Content & Communication: Supervise content creation for social media, blogs, email, and the website. Develop creative briefs, approve content, and ensure brand voice and messaging consistency. Collaborate with graphic designers, writers, and influencers to support campaign goals. Offline Marketing: Promotional activities - stall activities, maintaining advertisement vehicles, and Package related activities. Making the internal team to engage with our social media and asking the team to participate in rewarding programs. Brand Management: Monitor and strengthen Red Taxis brand presence across digital and physical spaces. Ensure consistency in branding, design, tone, and customer experience touchpoints. Reporting & Analysis: Track KPIs, generate reports, and deliver insights to leadership on campaign effectiveness. Provide actionable recommendations to improve marketing performance and efficiency. Team & Vendor Management: Supervise the marketing team members. Liaise with media agencies, digital marketing partners, and creative vendors to deliver projects on time and budget. Job Specification: Any bachelors degree/any graduate. 8 to 12 years of any relevant experience in Digital Marketing & related activities Good negotiation and communication skills. Good problem solver and creative thinker. Excellent planning, organizing and time management skills. Good Written / Oral Communication in English. Good working Knowledge in Video Marketing, SEO & SEM, Content Marketing, Data & Analytics, Design Thinking & planning, social media. Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate. Able to take ownership and responsibility under minimal supervision. Core Competencies: Competency - Description Strategic Thinking - Ability to understand market dynamics and align marketing plans accordingly. Digital Proficiency - Skilled in using digital channels, tools, and data to drive results. Creativity & Innovation - Ability to design compelling campaigns that differentiate the brand. Analytical Skills - Strong data interpretation skills to evaluate and optimize performance. Project Management - Efficient in planning, coordinating, and executing projects on time and within budget. Collaboration - Works effectively with internal teams and external partners. Customer-Centric Mindset - Keeps customer experience at the center of all marketing decisions. Adaptability - Comfortable working in a fast-paced, evolving business environment. Team handling - Guiding and mentoring junior team members, fostering their professional development.