Manager - Marketing & Digital Transformation

Role & responsibilities:

1. Marketing Strategy & Leadership

• Develop and execute BVS Globals global marketing strategy aligned with business goals across GCC, MENA, India, and international markets.
• Build and lead the marketing department—including content, design, SEO, social media, and agency partners—to drive high-quality output and operational excellence.
• Define and monitor marketing KPIs, ensuring ROI-driven performance and continuous optimization.

2. Brand Positioning & Thought Leadership

• Strengthen BVS Global’s brand identity across all platforms with a focus on trust, precision, and global mobility.
• Lead the creation of premium content including newsletters (BVS Global Digest), guidebooks, and industry updates.
• Establish BVS Global as a thought leader on LinkedIn.

3. Performance Marketing & Lead Generation

• Set up and oversee lead-generation funnels for all services, across B2B and B2C.
• Coordinate with performance marketing agencies to assess metrics, optimize campaigns, and enhance conversion quality.
• Develop dashboards to consolidate all leads and evaluate channel performance for data-driven decision-making.
• Weekly and monthly reports and analysis.

4. Digital Transformation Initiatives

• Drive digital-first improvements across customer journeys, marketing automation, and funnel optimization.
• Enhance online presence via SEO, website UX improvements, and data-backed content strategies.
• Be instrumental in streamlining internal processes, including CRM, Whatsapp and Email automation etc

5. Social Media & Communication

• Develop platform-specific content strategies for LinkedIn, Facebook, Instagram, TikTok and YouTube.
• Create high-engagement content targeting HR professionals, entrepreneurs, HNIs, and global mobility decision-makers.
• Oversee communication on compliance updates, regulatory changes, visa processes, and market insights.

6. Cross-functional Collaboration

• Work closely with operations and BD to source content, align messaging, and support business goals, including end-to-end execution of webinars and on-ground events.
• Ensure marketing supports all service verticals with accurate, educational, and conversion-friendly messaging.
• Collaborate with senior leadership on new initiatives, business pitches, and transformation projects.

7. Creative Development

• Drive the development of visually compelling creatives, videos, reels, storytelling content, and campaigns.
• Introduce non-clich communication frameworks and benefit-first messaging.
• Ensure brand consistency across all public-facing assets.