Manager Marketing - Digital (Online & Offline)

Role & responsibilities

Digital Marketing Manager

Key Responsibilities:

1. Marketing Strategy & Planning

• Develop and implement integrated

  360 marketing strategies

  (digital + traditional) to promote luxury real estate offerings.
• Conduct detailed market research and competitor analysis to identify trends, opportunities, and positioning strategies.
• Plan and manage marketing budgets effectively to ensure optimal ROI.

2. Digital Marketing Execution

• Lead all digital initiatives including SEO, SEM, Google Ads, social media, email marketing, affiliate marketing, and remarketing campaigns.
• Oversee website design, performance, and content strategy to enhance lead generation and brand visibility.
• Drive online lead generation and track lead quality and conversions through CRM tools.

3. Offline Marketing Initiatives

• Plan and execute ATL/BTL activities such as print ads, hoardings, events, exhibitions, brochures, and other promotional collateral.
• Manage public relations, media planning, and community engagement activities.
• Build partnerships with luxury lifestyle brands and influencers for co-branded events or campaigns.

4. Creative & Branding

• Own brand communication strategy to maintain consistent tone, voice, and visual identity across all platforms.
• Conceptualize and oversee the creation of high-impact creatives, videos, brochures, and digital content tailored for HNIs.
• Work closely with creative teams, designers, agencies, and production vendors.
• Coordinate with designer and creates written or graphic content in the form of e-newsletters, web page and blog content, or social media messages.

5. Performance Tracking & Reporting

• Monitor and analyze performance of all marketing campaigns using tools like Google Analytics, Meta Business Suite, HubSpot, etc.
• Generate weekly/monthly reports with insights and suggestions for improvement.
• Continuously optimize marketing campaigns based on data-driven insights.
• Collaborate with Marketing, Sales and Product Development teams.
• Monitor SEO and user engagement and suggest content optimisation Provide constructive feedback.
• Review new technologies and keep the company at the forefront of developments in digital marketing.

Preferred candidate profile

• Experience:

  Minimum 10 years in marketing, with at least 5/6 years in real estate marketing targeted at HNIs.

• Industry Background:

  Must have worked with reputed real estate developers in the luxury segment.

• Education:

  Any Graduates or Postgraduates specialized in Marketing / Mass Communication / Digital Marketing or related field.

• Skills:

• Strong digital marketing knowledge (SEO, PPC, social media, Google tools)
• Expertise in offline marketing, event planning, and branding
• Excellent creative thinking and storytelling ability
• Strong project management, leadership, and vendor coordination skills
• Excellent communication and presentation skills
• Solid experience in handling the entire gamut of Digital Marketing such as webinars, blogging, social media marketing, Google Analytics, affiliate marketing, remarketing..., etc., and BTL Activities

Nice to Have:

• Prior experience working with marketing automation and CRM tools (Salesforce, HubSpot, Zoho, etc.)
• Understanding of luxury consumer behavior and preferences
• Network of media agencies, influencers, and creative partners