Manager Marketing - Digital

Job Description

Who we are At FedEx, moving the world doesnt only mean delivering for our customers around the globe. Moving the world is also about creating whats next. We are Team FedEx consists of 500,000+ people strong around the world. The work we all do comes down to one purpose: to provide our customers with outstanding experiences as we connect the world to whats next. This isnt a place to get just a job, here you get a career for life. Its a place to enjoy constant change, growth, and progress in your career. Our willingness to innovate and transform is what keeps us at the forefront of our industry. With curiosity, inventiveness, and entrepreneurial spirit, we keep finding new and better ways to deliver results for our customers, for our people and for the planet. Here you will be given the flexibility and the empowerment to reimagine the new, spread your wings and see your impact. By doing so, we are motivated to be better together. And together, we always manage to drive and deliver excellence. Our Values Our culture values empower us to deliver great results. With one FedEx culture, we: Take care of each other | Commit to do good | Own outstanding | Drive business results | Create whats next Awards FedEx has consistently ranked among the top 20 in the most admired companies in the Worlds Most Admired Companies report, according to a survey published in FORTUNE magazine since 2001. Ethisphere named FedEx as One of the 2023 Worlds Most Ethical Companies. Position Overview: FedEx is looking for a Digital Manager who will play a key role in driving innovation and excellence in their digital initiatives. We seek someone who brings a strong commercial thought process and extensive experience in digital, web, and social media analytics What your main responsibilities are : As a senior leader in the India CoE, the Digital Manager will be responsible for the creation of a Data - centric projects that delivers cutting edge insights, solutions and services to various internal businesses and client organizations. • Inspire and drive the execution of the roadmap for Digital Analytics, Product Marketing, and Customer Analytics. Understand the digital ecosystem (Fedex.com and associated capabilities) and drive analytical engagement across the end-to-end customer digital journey with FedEx. • Measure and monitor key performance metrics for various global marketing teams, including Product Marketing, Customer Vertical Marketing, Customer Segment Marketing, and Retail Marketing. Utilize digital analytics tools (e.g., Google Analytics, Adobe Analytics) to monitor, analyse, and report on the performance of digital marketing campaigns. Translate digital data into actionable insights to support commercial decision making and provide thought leadership on digital trends, consumer behavior, and emerging technologies. • Identify, assess, and recommend actions to resolve barriers to the success of key digital marketing programs and improve customer experience using data. Develop and present comprehensive reports to senior management, highlighting key findings and strategic recommendations. • Collaborate with cross-functional teams to drive digital transformation and innovation, ensuring alignment of digital strategies with overall business objectives. Build and maintain strong relationships with key stakeholders, including marketing, sales, and product teams. Act as the primary point of contact for all digital analytics-related queries and initiatives. Define, design, and standardize key performance scorecards, reports, and visualizations that provide insights into the health of the overall digital platform and the performance of all digital assets and products across FedEx.com. Lead the development of core analytics solutions to improve operational efficiency, revenue, and logistics and distribution inefficiencies. Ensure comprehensive data access security and neutrality to assure all stakeholders What we are looking for • Masters or Ph.D. degree in quantitative fields such as Mathematics, Statistics, Economics, Analytics, Computer Science or a related field. Minimum of 10+ years of experience in executing end to end analytics specifically in Digital Analytics/ Web analytics/ social media analytics etc. 4+ years of experience managing a team and guiding them through project planning, data analysis, visualization, story boarding and measurement & tracking KPIs for success Expertise in managing end-to-end analytics projects within the consulting space is mandatory. Skills & Competencies Proficiency in using digital analytics tools such as Google Analytics, Adobe Analytics, and similar platforms. Experience with SQL, Power BI, Python, or other programming languages used in data analysis. • Strong understanding of data collection, data processing, and data visualization techniques. Ability to interpret complex data sets and extract actionable insights. Strong problem-solving skills with the ability to think critically and analytically. Ability to quickly identify issues, analyze root causes, and implement effective solutions while tracking and analyzing the performance of various digital marketing campaigns. Strong understanding of business metrics and KPIs, with the ability to translate data into strategic insights that drive business decisions and align digital analytics strategies with business objectives. Strong foresight to anticipate market trends and adapt strategies accordingly, with the ability to align digital initiatives with business goals. Proven experience in leading and developing high-performing teams, with the ability to manage multiple projects simultaneously and meet deadlines. Ability to inspire and drive the execution of the roadmap for Digital Analytics, Product Marketing, and Customer Analytics Key Personal Attributes : • Sense of Ownership - Own the responsibility for achieving Organizational goals. • Confident in advising, developing and articulating solutions. • Result oriented and with a work ethic of delivering on-time and within scope • Strong Collaborator - with internal peers, sales, customers and regional stakeholders • Strong Communicator who can present and tell a compelling story to executive leadership • Global Stakeholder experience (US/EU/APAC) - ability to navigate geo and cultural nuances to deliver centralized capabilities/value. What you'll bring to the team Collaboration, quality work, commercial acumen, leading on projects with minimum guidance, willingness to learn and grow. Analytical Skills, Accuracy & Attention to Detail, Planning & Organizing Skills, Influencing & Persuasion Skills, Presentation Skills What you can expect to get Attractive remuneration package includes: Attractive remuneration package includes: Salary as per agreed compensation structure Tuition Assistance Great Working Environment Spread your wings and take ownership of your career with opportunities to advance through internal promotions, job rotations, and cross-functional projects. Complimentary 24/7 access to our learning platforms to support you in becoming who you want to be Work-life balance programs including hybrid work arrangement. WFH (work from home) and office Health & wellness, employee assistance, and rewards and recognition programs Special employee discounts on shipping, travel, and much more Equal opportunities commitment Our greatest asset at FedEx is our people. We are committed to building a diverse, equitable and inclusive workforce, and offer equal opportunities, fairness and respect to all regardless of who you are. We encourage you to apply even if you feel your experience does not align with all the aspects in the job description as you could be exactly who we need for this or another opportunity. We do not tolerate discrimination or harassment based on race, color, ethnicity, national origin, religion, sex, age, genetic information, citizenship, disability, marital status, pregnancy, sexual orientation, gender identity, gender expression, veteran status or any other characteristic protected under national, state or local laws. We will reasonably accommodate team members and third parties with physical and mental disabilities. Interested? Everyone at FedEx has a part to play. Its about coming up with smart solutions, remaining resilient in the face of setbacks, and going above and beyond to get the job done. And whether youre a business leader or delivery driver, youll be empowered to take responsibility and overcome each challenge in your own way. If this position and working environment sound like the right fit for you, then do no wait and please apply today.