Manager - Innovation

What are the Key Deliverables in this role ? Financial Outcomes • Create launch & sustenance plan for pilots in line with business objectives • Deliver topline & bottom-line of the pilot • Deliver the plan in full in liaison with sales and in line with agreed timelines • Own A&P for the projects and 360 degree marketing plan • On successful pilot launch, plan for scale up and handover to category teams Customer Service • Marketing Mix: Develop the complete marketing mix for the portfolio product, packaging, communication, media including digital and execution of all ATL & BTL inputs in partnership with Trade marketing team. • Responsible for annual brand strategy, brand health, topline and margins. • Digital Marketing : Design and develop new innovative digital programs across multiple platforms while making use of the disruptive technologies such as AI Internal Processes • Work closely with Ecom, MT, GT team to create the GTM strategy • Be the key stakeholder in project management – work with CFT to ensure regulatory, packaging, product, production, financials and other legs of the project work smoothly till product delivery to market Innovation and Learning • Lead the RTD innovations pipeline from ideation, concept development to project management • Create the marketing mix & brand assets including packaging, logo, brand book • Work closely with agencies and internal teams to deliver the project on time • Create a sharp marketing mix for the brand and buzz worthy launch and communication plan