Manager - Innovation

Shape the Future: Innovation Strategy & Concepting

• Build and own the pipeline of new growth engines, spanning brand renovations, category expansion, and breakthrough propositions.
• Mine cultural, consumer, and category trends to identify future growth vectors and white space opportunities.
• Craft compelling innovation concepts and value propositions grounded in brand equity and scalable commercial models.

Win Through Execution: Project Management & GTM

• Lead cross-functional project teams (Brand, Supply, R&D, Commercial, Finance) to develop and commercialize innovations with pace, discipline, and excellence.
• Co-create go-to-market strategies and launch plans in partnership with brand teams and customer marketing.
• Monitor launch performance, ROI, and consumer feedback, and drive course-corrections for sustained success.

Inspire with Creativity & Commercial Acumen

• Bring creative flair to every touchpointfrom pack design to campaign assetswhile ensuring commercial viability and executional feasibility.
• Collaborate with agency partners and internal teams to drive breakthrough ideas that elevate both product and experience.

Lead With Influence & Collaboration

• Partner seamlessly with brand leads, global innovation, and commercial teams to drive alignment and advocacy across stakeholders.
• Build credibility with senior leaders by presenting business cases, insights, and strategic POVs with clarity and conviction.

Qualifications And Experience Required

Experience & Skills

• MBA in Marketing or equivalent from a Tier I/II institute.
• 68 years of experience in brand marketing, innovation, or category strategy within FMCG, lifestyle, or consumer-first industries.
• Proven track record in translating consumer and cultural insight into commercial success, especially in new product development or brand transformation initiatives.
• Experience managing cross-functional projects from ideation through to market launch.

Mindset & Capabilities

• A rare blend of creativity + commercial sharpness + execution excellence.
• Strategic thinker with a bias for action and ability to operate in ambiguity.
• Strong analytical capability and a keen eye for design, storytelling, and consumer experience.
• Collaborative team player who can diverse teams together to drive outcomes.
• High energy, resilient, and open to bold bets and smart risks.